Marketing Tailgating Products to College Students: Study Breaks College Media Presents Must-Know Strategies

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Tailgating is a huge part of college life and students go all out with their game-day apparel, which not only creates sales opportunities for businesses that sell tailgating products but makes it crucial that they have an effective marketing plan in place to win a share of this potential profit. Here Study Breaks, a leading college media entertainment company, presents must-know strategies for marketing tailgating products to college students and scoring more customers.

marketing, school spirit, tailgating, print, magazines, advertisement

The market for university-themed apparel is huge, and utilizing magazines for advertisement and product placement is a great way to attract school-spirited students to one's business.

[Students] typically go all out with their game-day apparel... simultaneously providing ample sales opportunities for businesses selling tailgate gear and making it more important than ever for them to have an effective marketing plan in place.

Tailgating is a huge part of college life ( especially with Texas football), and game days are full of school spirit, beer and--of course--lots of football. And while not all college students attend the football games and tailgates, the ones that do typically go all out with their game-day apparel, which can range from dresses to school-spirited cowboy boots to temporary tattoos of the school mascot, simultaneously providing ample sales opportunities for businesses selling tailgate gear and making it more important than ever for them to have an effective marketing plan in place. Here are a few ways that one can market their school-themed products to college students…

Make Them Facebook Fans

Everyone is on Facebook these days, including football fans. Excellent social media strategies are, of course, making the students a fan of thebusiness (in life and online), as well as utilizing all that Facebook has to offer. One should keep their Facebook tabs organized and give students something in return for following the company. This can be done in many ways such as giveaways, coupons, sales, and links to the business’s other social media profiles.

Tackle Twitter With Ease

Twitter is fast-paced and allows a business to get short bursts of information out in a "game-time" manner. If one is having a sale, it’s simple: Tweet about it! If there’s a new product? Tweet about it! And if one finds a relevant article that they can link to the business or the school that the business supports, it’s definitely a good idea to tweet about it. One should also keep in mind taht the more fun and relevant the tweets, the more likely they are to capture the attention of current and potential customers.

Blog About It

Blogs are an easy way to offer product descriptions in a lengthier fashion. If a business has a new product or a new game-day dress design, they should post about them on their blog. In a blog setting, one can go into further detail about the apparel and accessories on offer. There is also the opportunity to suggest possible pairings and styling tips, incorporating other products from the store.

Play Up Pinterest

With a Pinterest page, a business is given the opportunity to share their products with thousands of people. Many college girls are on Pinterest all day: in class, on the campus lawn, on their cell phones, at home, etc., and they will pin things from many different categories. One of the larger segments on Pinterest is Women's Fashion. Pins that have working links will successfully drive more traffic to a website. All in all, it’s a great way to provide good visuals of the products on offer, encourage sharing, and drive potential customers to the site.

Print Advertisements

Print ads are still a feasible way to reach your target audience. Around college campuses, there are any different newspapers and magazines distributed solely to these schools, and students read these publications often. One can even bring their ad to life with augmented reality! Coupons can be offered in many of these as well, which can be a quick and easy way to give students a reason to check one’s business. After all, if there’s one thing college students love, it’s discounts!

Study Breaks College Media provides a one-stop solution, providing big marketing strategies for small businesses and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (

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David Reimherr
Shweiki Media
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