A 5 year survey of the habits of the wealthy ($3 million+ in assets) compared to the poor (income under $30k/yr) found that listening to audio books was a defining habit of the wealthy.
Houston, Texas (PRWEB) September 23, 2014
The popularity of the subscription box industry has led to a flurry of venture capital investments over the past year. One of the most successful subscription boxes, Birchbox, was been valued at $485 million in its latest round of funding. MotivationInaBox.com is hoping to ride the subscription box wave by helping small business owners find success through a monthly box that motivates and educates.
Business owners are always looking for new habits that lead to success, and a recent study found one unique habit that separates the wealthy from everyone else. A 5 year survey of the habits of the wealthy ($3 million+ in assets) compared to the poor (income under $30k/yr) found that listening to audio books was a defining habit of the wealthy. 63% of wealthy people listened to audio books during their daily commute compared to only 5% of the poor. [Source: Corley Study]
The brainchild behind Motivation In a Box is serial entrepreneur Brandon Gaille. Over 500,000 people visit Brandon's personal small business blog every month, and through that interaction he found that most business owners just need knowledge and motivation to succeed. His new company fulfills this need with handpicked audio books that are tailored to each subscriber.
Motivation In a Box uses a proprietary system that crowdsources data from thousands of book reviews to match the each audio book selection to the subscriber based upon their age, occupation, gender, and what they want to improve upon. From there, Brandon uses his 15 years of business coaching experience to handpick the final choice that is sent to each subscriber.
Their CEO Brandon Gaille said, "the mission of the company is to help motivate our subscribers to overcome any obstacle, teach them how to do it, and be their personal coach in the game of life." This mission was founded on the inspirational story of his family's battle with cancer, which almost took Brandon's wife and child away from him. Without the foundation from years of listening to personal growth audio books, he believes he would not have been able to make the tough decisions that gave his wife and child the fighting chance they needed. Brandon shares his heartwarming story on the company website as part of their cause, which donates a percent of all profits to breast cancer research.
Between their box and the cause behind it, Motivation In a Box looks poised to be the next big thing in the subscription box industry.