Summer Camp Live is Taking Online Marketing to New Heights with Virtual Events

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Virtual events are expanding into a wide variety of industries as companies seek new ways to expand their global reach in a cost effective manner.

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"We are helping camp owners market their brand to a global audience thanks to the worldwide availability of our virtual platform"

Virtual events enable companies to attract new customers, engage users in innovative ways and market their brand at a lower cost than traditional, physical events. Not only can a virtual event generate substantial cost savings, but there are also other much-touted benefits to consider, such as higher productivity, expanded audience reach and a friendlier impact on the environment.

The rising trend of virtual events worldwide makes a strong case for them. According to and Market Research Media, the worldwide virtual conference market is expected to grow at a compounded annual rate of 56% during the next three years.

Summer Camp Live, which hosts the world's only virtual summer camp fair has had over 2,000 people from over 90 countries participate in its online camp fair since its launch in 2012. "We are helping camp owners market their brand to a global audience thanks to the worldwide availability of our virtual platform", says Vicky di Colloredo-Mels, a Managing Partner at Summer Camp Live.

Cost savings may also make the top of the benefits list. According to Amex Business Travel and INXPO, a provider of virtual event software, the average virtual event saves roughly $1,000 per attendee in domestic travel costs. Many companies are reaping the cost advantage. For instance, Cisco Systems created its Cisco Live Virtual Event for customers who couldn’t attend the live event due to budget and travel restrictions, and Sony Electronics Inc. used a virtual event as an alternative to a traditional 15-city road show to cut down on travel costs.

However, virtual events are not limited to high tech companies. Summer Camp Live is an example of how the 105 year-old summer camp industry is benefiting from the advantages of a new idea. Parents and camps cut travel time and costs when compared to traditional, physical camp fairs by attending the world's only virtual camp fair.

Less travel and commute has a huge impact on the environment. Virtual events help reduce our carbon footprint, as well as eliminate the corresponding waste and trash generated by an in-person show. A 2000 EPA study found that the typical convention-goer staying at a hotel generates about 20 pounds of trash per day, compared with 4.6 pounds at home. "We are glad we are not only helping parents find the right summer camp, but also helping the environment in the process", says Felipe Ospina, a Managing Partner at Summer Camp Live.

About Summer Camp Live

Summer Camp Live hosts the world's only online camp fair and brings parents and camps together in a live, virtual environment. Summer Camp Live promotes camps in order to increase awareness of the tremendous contribution we can all make to positive child and youth development and therefore, to the community and family as a whole. For more information visit

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Vicky di Colloredo-Mels

Felipe Ospina
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