Sunmark Federal Credit Union Teams Up With Cultural Outreach

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Credit union offers its employees social media & diversity training.

Sunmark Federal Credit Union has partnered with Cultural Outreach Solutions to offer its employees access to an innovative new training program. The Cultural Outreach strategy consists of providing content such as infographics, videos, and social media posts that resonate with first-time homebuyers, along with multicultural sales and social media training to help loan officers understand how to better connect in a diverse and digital world. Sunmark is one of only a few credit unions nationwide to offer this program to its employees.

"We know that to be competitive in today's marketplace, we have to understand the cultural nuances of a diverse community and how to be active and compliant in the fast-changing environment of social media,” said Senior Vice President/Chief Growth Officer, Alissa Sykes. “That's why we partnered with Cultural Outreach to empower our loan officers with the content and training to be successful." With 75% of household growth coming from multicultural families and 1 in 3 home purchases being made by millennials, now is the perfect time to hone in on these markets for an opportunity to build new and lasting relationships.

Created by Cultural Outreach Founder Kristin Messerli, the training program provides mortgage loan professionals with access to content that is relevant and engaging for the modern consumer. “Content is the driving force behind building a strong online presence. We understand how overwhelming it can feel to keep up with the demand for content, so our team of experts have tapped into an impactful strategy that empowers loan professionals to use storytelling and new media to build an authentic personal brand without taking significant time away from their work.”

To learn more about the training program, visit: http://www.multiculturalsales.com.

About Sunmark Federal Credit Union
Since 1937, Sunmark Federal Credit Union ($600 million in assets; 57,000+ members) has been helping members in the greater Capital Region community improve their financial position by offering a full range of mortgages, insurance products, retirement accounts and of course, savings and checking. For more information, call 518-382-0605 or visit http://www.sunmarkfcu.org.

About Cultural Outreach
Cultural Outreach connects companies with underserved markets and Millennials through cause-driven marketing and community-building services that drive business results. Cultural Outreach arms providers with critical tools to drive homeownership growth in all channels. To learn more, visit http://www.CulturalOutreach.com.

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Kristin Messerli
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