Image Suppression Requested More Frequently Than Ever in 2013, States

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Reputation management to suppress negative images is a growing field, according to Sunrise Reputation's observations.

Sunrise Reputation has dealt with very high profile clients.

Given the fact that many businesses have begun to utilize services that promise to repair a damaged digital reputation, the need to block potential customers from seeing unflattering pictures has become very desirable over the past few years as well. The goal of reputation management companies is not to forcefully remove these images from appearing whenever a search engine is being used to pull up information about a company's product or service, but to flood the engine with images that show the company's good side instead. With all of the legal mistakes that have been made (and will be made) by executives, it is easy to imagine how much imagery depicting them could make potential customers have paint a bad picture in their own minds of the company before doing business with them.

There have been many businesses that have had corporate representatives arrested for any number of crimes, including DUI, domestic violence, and drug charges. If a business devotes their efforts to treating the drug addicted, this could obviously become a huge problem. Other times, the images that are presented after performing a search engine query are of a private nature, and not to be seen by the public. This could be the result of an angry ex-employee who planned on hurting the company by displaying images that could threaten the company's security. It can be next to impossible to actually remove these images when they appear, and for this reason, suppression of image results is sometimes essential.

Other times, there may be imagery that just does not fit the company's mold as a whole. When developing an image in the public's mind, many businesses desire a specific look for what is to be presented to potential customers. For those already in the public's eye offline, this could be mandatory for controlling what is eventually seen by an online audience. Politicians and celebrities utilize this quite frequently, for obvious reasons. "When it comes to reputation management, Sunrise Reputation has dealt with very high profile clients," says Sunrise owner Brandon Hopkins.

Another use for image suppression is to hide other companies or businesses that happen to have the same name as yours. This aims at establishing a company's brand as its own entity, instead of a sea of companies with the same name taking up all of the highest ranking image result slots. The higher the amount of results that pertain to the business, the higher the perception that the company is established. Instead of using image suppression for mere damage control purposes, image suppression is being used successfully to mold and shape the appearance of many companies around the world.

Brandon Hopkins
673 Harbor Dr.
Madera, CA 93637


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Brandon Hopkins
since: 11/2012
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Sunrise Reputation
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