Expands for Q4 2013, Expects Increase in Reputation Management Needs

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Quarter 4 of 2013 will see an increase in reputation management needs, and Sunrise Reputation is expanding to fill the need.

If you’re not in prison, why should the search results look like you are?

The internet is an open forum where anyone can say anything. Businesses shouldn’t be judged by every statement that has ever been made about them, though, according to the owner of

Brandon Hopkins has been working with clients that have experienced issues with their public image since 2004. In that time, he has seen accusations both false and outdated that haunt and hurt businesses and individuals. Statements can be made online by anyone. Disgruntled employees and competition regularly post on blogs and sites that make certain this information shows up right next to the corporate website in an internet search.

While getting information removed from the web is impossible, what can be controlled is the information that is shown in the top results.

According to, “When searching your name or business name, you should only see the results you’re happy with. We make that happen.”

Bad reviews, legal documents, and forum posts can be pushed off the first page search results. Mug shots, court orders, and past records may need to be less prevalent. believes “...that you shouldn’t be punished anymore then the court deemed necessary. If you’re not in prison, why should the search results look like you are?”

The process is simple. Provide content that is up to date and relevant. Sites are built that contain pictures and other information about the business. After these sites are built they are registered with the major search engines. Links are built that will send customers to the main site and promote the direction of movement through the web that clients desire. This helps to place the new pages higher in the search results, and keeps them close to the company’s main page. Unwanted content is therefore pushed to subsequent pages and with each position drop, loses credibility in the customer’s mind. This preserves the business’s reputation.

All of this process can take time as search engines do not always update content daily, but processes and procedures have been used and tested again and again, and prove to be as effective as is possible. has many years of experience in reputation management and does contract work for a number of bigger companies in this industry. This is important for customers to note, because although they may be looking at a larger, more expensive company, they may just be paying a middleman for service they could get directly from promises a no hassle experience where the services provided happen without extra work for the customer.

Brandon Hopkins
673 Harbor Drive
Madera, CA 93637


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Brandon Hopkins
since: 11/2012
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Sunrise Reputation
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