One negative comment can shatter a reputation that you've worked for years to build.
Madera, CA (PRWEB) August 02, 2013
Facebook has grown into one of the largest websites on the internet, and for good reason. Sunrise Reputation has recently reached out to the community by creating a page, adding exclusive content, and now wants to reward one lucky fan with an Apple iPod shipped directly to your door. Sunrise Reputation owner Brandon Hopkins says, "Entering our giveaway is easy; just Like Us on Facebook, fill out the form with your name and email and you're entered. We're not doing this to collect names for marketing; we just want to give back to those who have helped us launch a successful Facebook page."
Facebook can be a double-edged sword, positive for many businesses, but has hurt many companies as well. With negative opinions everywhere including Facebook, small businesses can be hurt quickly. "As a reputation management company, Sunrise is keenly aware that one negative comment can shatter a reputation that business owners or individuals worked for years to build. Then that comment goes viral in a town or community and within hours, people are in your store asking if it's true," says Hopkins.
Truth or fiction doesn't always matter when reputations are at stake; all that matters is the perception of clients. Hopkins adds, "Most small business owners take care of their clients and truly value their business, and that's why Sunrise Reputation wanted to hold this giveaway." According to leading experts, building good will is one of the best ways to stave off an uprising in negative perceptions toward a local business.
Sunrise has been compiling a list of best practices for its clients who are involved in social media including Facebook. Among those tips is some unexpected advice. "Shut it down! If you can't keep up with your social media presence and you're letting questions and comments go unanswered, you're better off not having any presence in social media," says Hopkins. Apart from alienating customers by ignoring them, they can also become disenchanted with a business and service. Hopkins explains it this way, "We've worked with a number of companies who had stagnant Facebook and Twitter accounts. When I ask who's in charge of social media, you get a 'deer in the headlights' look; in reality, nobody is in charge and that is worse than having nothing to show."
Social media professionals suggest having one person take the lead of social media accounts and another person as the backup when a primary person is on leave or vacation. "Customers can be finicky and if you don't meet their expectations, both realistic and unrealistic, you're in for a world of hurt," says Hopkins. Considering the damage that is possible, it's no wonder why some small businesses decide not to have a presence on Facebook.
Social media can be a place for customers to contact businesses. In the least, a website with a phone number and email address is a good first step. Phone and email are easy to monitor and anyone can do it. If a business doesn't have normal business hours, that should also be stated. "What do your customers want?" asks Hopkins. "If they just want to call you for information about when you're open and closed, make it easy. If they need product support, you'll want someone dedicated to handling that, and everyone who answers the phone should have some minimal troubleshooting experience. They can help with small problems and they'll know who to direct the problem to," relates Hopkins.
Entry into the contest is easy: like Sunrise Reputation's page on Facebook and fill out the short form; no purchase necessary. More information can be found by clicking here.
673 Harbor Dr.
Madera, CA 93637