Increasing Per Capita Spending on Baby Products Spur Growth in the Baby Disposable Diapers Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Baby Disposable Diapers. The global market for Baby Disposable Diapers is projected to reach US$55.7 billion by 2020 driven by rising household incomes and increased spending on babies and children.

Baby Disposable Diapers: A Global Strategic Business Report

Follow us on LinkedIn – Disposable diapers are essential baby products for newborns and toddlers, owing to the huge convenience and better hygiene offered when compared to traditional cloth diapers. Rise in dual income households, increasing levels of female literacy, rising disposable incomes, and growing awareness over the importance of baby hygiene, are few of the factors driving demand for baby disposable diapers. The rise in the number of older parents is benefiting the diapers market, as older parents tend to be financially stable than their younger counterparts and hence more willing to spend on convenience products for babies. The highly commoditized baby disposable diapers market is mature in North America, Western Europe and Japan. Sales growth in these markets remains challenged by falling fertility rates. Given the stabilizing demand for baby products in these markets, new opportunities for growth will come largely from the sales of premium priced innovative products.

In the coming years, development of innovative products including eco-friendly, bio-degradable diapers will help spur long-term growth in the market. Innovation in materials such as super-absorbent fibers and engineered fabrics and advancements in product design will benefit growth. Thinness and comfort are key product considerations, and manufacturers are increasingly leveraging advancements in films and nonwovens to produce thinner diapers with better absorption and odor control properties. Consumer preferences are rapidly shifting towards stretchable, fluff-less diapers with cloth-like aesthetics. Specifically in developed nations, the focus is on skin-friendly products with better elastic fits, while in emerging markets such as China, the trend is shifting towards mechanical closures as against traditional closures. Diaper manufacturers are also introducing new lines of printed diaper products inspired by trends in the fashion world.

As stated by the new market research report on Baby Disposable Diapers, the United States represents the largest market worldwide. Recovering economic conditions and increased sales of premium brands are expected to support growth in the country. Ethnic and immigrant population, with their higher fertility rates, represent key customer clusters for baby diapers in the country. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 6.9% over the analysis period. Key factors driving growth in the region include westernization of lifestyles and the ensuing replacement of cloth diapers with disposable variants; and increasing number of women in the workforce and a parallel rise in demand for convenient and hygienic baby care products.

Major players covered in the report include Domtar Corporation, First Quality Enterprises Inc., Kao Corporation, Kimberly-Clark Corporation, Ontex International N.V., The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA (publ), and Unicharm Corporation, among others.

The research report titled “Baby Disposable Diapers: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in US dollars for major geographic markets such as the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Indonesia, South Korea, Taiwan, Thailand, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World.

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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