SUPPLYPRO HAS GONE TO THE DOGS! SupplyPro, Inc. announces the introduction of a mascot; SAFETY SAM

Share Article

Animal mascots create a strong connection between customers and companies, and many have gone on to appear in movies and even float down 6th Avenue in the Macy’s Day Parade. Safety Sam humanizes a complex technological product by providing an emotional connection with our end-customers and creates a friendly face for our brand. He provides a strong safety reminder as well as representing our role in delivering solutions into the $50bn PPE market. Many of the largest distributors in this market have chosen SupplyPro as their vending partner – including the largest supplier of industrial gases, welding supplies and safety equipment in North America.

Safety Sam image

Safety Sam Mascot

Safety Sam humanizes a complex technological product by providing an emotional connection with our end-customers and creates a friendly face for our brand. He provides a strong safety reminder as well as representing our role in delivering solutions into the $50bn PPE market.

Animals have a strong connection between customers and companies. Morris the cat has been in over 58 commercials, had his own personal assistant to answer fan mail and became the prototype for the cartoon; Garfield. Charlie the Tuna just turned 58 years old and Mr. Peanut is his senior at 103. Animal mascots create a strong connection between customers and companies, and many have gone on to appear in movies and even float down 6th Avenue in the Macy’s Day Parade.

Whether Safety Sam becomes a beloved cultural icon remains to be seen, but he has the potential to become a brand asset and a safety reminder for SupplyPro customers. According to SupplyPro CEO, Floyd Miller, “Sam humanizes a complex technological product by providing an emotional connection with our end-customers and creates a friendly face for our brand. He provides a strong safety reminder as well as representing our role in delivering solutions into the PPE market.”

SupplyPro adopted the Safety Sam mascot in 2016 not only to symbolize our commitment to safe working practices but also to recognize our large and expanding presence in the market for safety equipment and PPE (Personal Protective Equipment) – currently growing at 8% to an estimated $80bn by 2025. Many of the largest distributors in this market have chosen SupplyPro as their vending partner – including the largest supplier of industrial gases, welding supplies and safety equipment in North America.

CEO Floyd Miller commented, “By delivering our partners the lowest total cost of ownership in the industry, the SupplyPro device-driven, cloud-based ecosystem has become a vital component of their inventory management strategies. The $8 trillion distribution market is being disrupted by new market entrants and a new generation of technology-savvy managers with significantly changing expectations. Safety Sam is a fun kick-off for a larger strategy to increase automation and deliver customer driven e-solutions for our partners in the increasingly complex industrial distribution market.”

He continued, “SupplyPro delivers business solutions with intelligence and insights for inventory management that the new generation of procurement managers not only expect but demand. In developing new cloud-based solutions we have collected and analyzed inventory data from over a trillion transactions for more than two decades. Combining that insight and experience with some of the most advanced IoT and AI in a distributor neutral environment, we are looking forward to some very exciting product announcements in 2020. And happy to have a loyal mascot, Safety Sam, at our side.”

About SupplyPro
Headquartered in San Diego, California, SupplyPro is the leading provider of automated inventory management technologies, with a device-driven, cloud-based ecosystem that seamlessly meshes with most internal ERP systems and distributor delivery solutions. More than 1.8 million monthly users, from manufacturing to aerospace and high-tech fabrication, rely on the SupplyPro platform to increase efficiencies, profitability and competitiveness.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Giffin Lorimer
@SupplyProInc
Follow >
Visit website