Surge Homes' Insiders Club Reaches First Milestone in Record Time

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Innovative approach proves to be more successful than expected.

Surge Homes - Houston New Home Developer

Surge Homes - Houston New Home Developer

“We had to quickly upgrade our internet server when we saw Houstonians’ reaction."

A Houston Business Journal article from November 20 reports a “new Houston developer brings innovative design-build approach to town,” as well as the fact that future homeowners are flocking en mass to Surge Homes' website, are proof that developers should listen before they create residential communities because clients want to provide input. It’s uncommon for a mass production developer to put its future homebuyers in charge of planning details of the new communities. However, at Surge Homes, architects, designer, and engineers are directed by the upcoming residents—not by the developer as it is custom do so. Armed with technology and through an innovative company website and online community at, prospective buyers can browse each one of Surge Homes’ 10 development sites to learn more about the neighborhoods, amenities, and types of homes (condos, townhomes, single-family) that are proposed for new construction. Visitors are empowered to provide feedback on what they’d like t built (home size, price range, home type) and comment on many different aspects of interior and exterior design.

After perusing the site, visitors interested in the next step to eventually becoming a Surge Homes owner are invited to join the “Insider’s Club.”

“We had to quickly upgrade our internet server when we saw Houstonians’ reaction. In the first 23 days, we had 48,000 online visits, nearly 3,000 people signed up for more information, and we enrolled 510 members in the Insider’s Club. All this in less than half the time we expected.” says Louis Conrad, partner of Surge Homes.

“The process allows us to tailor the 450 or so houses and condominiums that we will build according to the design preferences and budget of future residents. Normally, in volume production, buyers cannot be given that chance— especially not in the hot inner Loop market” adds Ben Lemieux, Surge Homes partner.

Prospective homeowners can sign up for the Insider’s Club at Members will also be offered an opportunity in January 2015 to become a VIP. Later on, Surge Homes VIPs will have the first rights to purchase new homes at ground floor prices before the beginning of sales to the general public.

“Houston is America’s hottest real estate market, and the time is now for Surge Homes to bring a wave of innovative new homes to the metro,” said Ben Lemieux, owner and partner of Surge Homes. “We have 10 unique land parcels in prime urban locations offering condominiums, townhomes, and single-family detached homes priced from $150 000 to $1.5 million. We believe that giving prospective buyers and neighbors the opportunity to share their vision of how the community should be built is the future.”

Surge Homes Development LLC is a real estate developer and builder. The company is owned by Louis Conrad and Ben Lemieux, two partners each with nearly 25 years of experience in real estate.

Ben Lemieux and Louis Conrad, have worked together on a multitude of single-family home and condominium communities in Montreal, Canada, and in Houston. Ben Lemieux is currently the president of LSR Communities which owns and manages 2200 apartment homes in Texas and Florida and manages over 3 million square feet of commercial office space in Montreal. Louis Conrad worked as a consultant on new home and condo projects in North Carolina, Florida, and the Province of Quebec. Recently, he served four years as the V.P. of Operations & Marketing of DevMcGill, a prominent Montreal condo developer. He remains an investment partner in many of DevMcGill’s projects.

Learn more about Surge Homes on its website and contact the company for more information.

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Katie Smith
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