Brondell Hits 260% of Kickstarter Goal for Smart, Hygienic Bidet Seat

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The company is looking to start a bathroom revolution by convincing consumers to “Wash, Don’t Wipe” with the Swash 1400

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We want customers to know about the benefits of using a bidet and how using the Swash 1400 can not only improve their personal hygiene, but also their lifestyle as a whole.

In a marked departure from its usual marketing practices, Brondell Inc. has turned to crowdfunding for its newest product, the Swash 1400 bidet seat. As an industry leader in health and wellness appliances, Brondell is recognized for its unique blend of the latest technology and modern design. The new Swash 1400 is the latest addition to their line of “healthy home” products The new bidet seat offers consumers a variety of features, including dual stainless steel sterilized nozzles, customized nozzle positions, personalized water temperature, and adjustable spray width. The team’s goal is to provide consumers with an option they may not know they have and to convince them to “wash, don’t wipe.”

“Bidets and bidet toilet seats are vastly popular in the western part of the world. But, for some reason, the trend hasn’t caught on in North America. We’re determined to change that,” said Brondell Inc. President Steve Scheer. “That’s why we opted to share our new product on Kickstarter. We want customers to know about the benefits of using a bidet and how using the Swash 1400 can not only improve their personal hygiene, but also their lifestyle as a whole.”

From the inside out, the Swash 1400 offers consumers a healthier alternative to toilet paper. Its four-way valve system allows for personal adjustment of the nozzle spray, from a concentrated narrow spray, to a medium width, to a wider option. The bidet seat also offers a mesh pre-filter that removes particles from the outgoing water to ensure that only clean water passes through the system. Consumers are encouraged to wash their hands after using the restroom. With the Swash 1400, consumers can also wash the parts that need it most.

To personalize a consumer’s bathroom experience, the Swash 1400 is equipped with a variety of customizable features, including a ceramic-core water heating system and personalized wash settings that can be programmed for up to two distinct users. The easy-to-install smart bidet also comes with a warm air dryer, a replaceable deodorizer, a gentle-closing lid, dual stainless steel nozzles, and a welcoming nightlight that illuminates the toilet bowl with a cool blue hue.

The team is looking to engage the Kickstarter community and rally support behind their latest product. Those interested in purchasing a Swash 1400 for their home or office may pre-order their smart bidet at a discounted price starting at $474, which is nearly $175 off the future retail price of $649. The Swash 1400 is available in two colors: white and biscuit. For more information on the Swash 1400 smart bidet toilet seat, visit

About Brondell Inc.
Established in 2003, San Francisco-based Brondell, Inc. is a Mark Cuban-backed, privately held developer of innovative, high-quality healthy home products dedicated to improving daily living one room at a time.

Brondell currently sells the Swash line of advanced bidet toilet seats, the LumaWarm heated nightlight toilet seat, the SpaSuite of entry-level bidet products, the H2O+ line of water filtration systems, and the O2+ line of air purification systems. Its unique blend of the latest technology and modern design has earned numerous awards. For more information, visit

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Sarah Hunter