We feel that cyclocross in the United States is in a place of healthy growth and expansion right now. Along with our growth into a new category of cycling, we are excited to simultaneously grow our relationship with Swiftwick.
Brentwood, Tenn. (PRWEB) September 02, 2015
Swiftwick, a leading athletic performance sock company, announced their expanding partnership with Momentum Sports Group as they take their experience in team management and competition into the cyclocross arena. Swiftwick will be the official sock of the Maxxis-Shimano Professional Cyclocross Team, Momentum Sport Group’s new cyclocross team. The team will make their debut at Cross Vegas in Las Vegas, Nev., on Sept. 16, 2015 in conjunction with the Interbike Trade Show.
“We are excited to continue to work with Momentum Sports Group as they expand their cycling program,” said Chuck Smith, president of Swiftwick. “The Swiftwick team is proud to be the sock of choice for the UnitedHealthcare Pro Cycling Team and now Maxxis-Shimano Pro Cycling Team.”
Team UnitedHealthcare’s Danny Summerhill will be making the move to the cyclocross team from the road program along with Cari Higgins and Luke Keough. The riders have shown tremendous bike handling skills and teamwork and will bring their dedicated work ethic to Team Maxxis-Shimano. Erica Zaveta completes the roster, joining the team after competing with the BMW p/b Happy Tooth road cycling team as well as the Amy D Foundation cyclocross team, where she took an impressive UCI victory at the 2014 Gateway Cup.
The Maxxis-Shimano Pro Cyclocross Team will be equipped in the VISION EIGHT socks, Swiftwick’s newest line. These socks offer medium compression in an eight-inch cuff guaranteed to stay up throughout their races. Like all Swiftwick products, the team will benefit from Swiftwick’s Four Pillars of Performance which include Managed Compression, moisture wicking, blister free and anti-odor. To perfectly match their kit, the Maxxis-Shimano Pro Cyclocross Team will be wearing the VISION EIGHT in orange and black.
“At Momentum Sports Group, we’re always looking for ways to grow within the sport of cycling and create value for our partners,” said Thierry Attias, owner and president of Momentum Sports Group. “We feel that cyclocross in the United States is in a place of healthy growth and expansion right now. Along with our growth into a new category of cycling, we are excited to simultaneously grow our relationship with Swiftwick.”
Swiftwick will also be the official sock of Cross Vegas. The company has produced limited edition socks for this highly anticipated event, which will be given to staff as well as VIP guests. All participants of Cross Vegas will have the opportunity to purchase these socks at the merchandise tent or upon registering at https://www.racedirectorsolutions.com/EventRegistration/EventRegistrations/1405.
2015-2016 Race schedule:
- Sept 16: Cross Vegas – UCI World Cup, Las Vegas, NV
- Sept 26-27: Gran Prix of Gloucester, Gloucester, MA
- Oct 3-4: KMC Cyclo-cross Festival, Providence, RI
- Oct 17-18: US Open of Cyclocross, Boulder, CO
- Oct 31: Cincy/Kings CX After Dark, Mason, OH
- Nov 1: Pan Am Continental CX Championships, Covington, KY
- Nov 7-8: Derby City Cup, Louisville, KY
- Dec 12-13: North Carolina Grand Prix, Hendersonville, NC
- Jan 10: USA Cycling National Championship, Asheville, NC
Since 2008, Swiftwick has aimed to fuel any adventure with the best socks designed by athletes for athletes. By fusing personal experience with the most advanced fibers, Swiftwick’s superior socks will propel performance, so athletes can continue to “do what moves them.” Swiftwick is headquartered in Brentwood, Tenn. Learn more at http://www.swiftwick.com.