Swiftwick launches new colors for runners.

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The company debuts seven new colors in their most popular lines for running.

Max King running in the Red Rock Canyon National Conservation Area in his citron ASPIRE™ socks.

In addition to being high-quality, long-lasting socks, these socks complement almost everything in my wardrobe. When I'm having a hard time on the trail, looking down at my colorful feet brightens my spirits.

Swiftwick, a leading performance sock company, announced new colors in the ASPIRE™, VIBE™ and MAXUS™, its three most popular lines for runners. These new colors recently debuted in stores.

With Swiftwick’s three various lines, athletes will be able to find the perfect sock to fit their running needs. Those who desire a firm compression sock with minimum cushion will be able to purchase the ASPIRE™ line in citron, lilac and cobalt blue. For everyday versatility, runners can take advantage of the VIBE™, a medium cushion and moderate compression sock in mint and lime. If they prefer a max cushion and relaxed compression sock, the MAXUS™ will launch in pink and sky blue for added style on athletes’ runs.

“We are excited to roll out a refresh of our most popular sock lines,” said Chuck Smith, president of Swiftwick. “It’s always reassuring we have picked the right colors when our team begins to sneak samples to match their own new running gear. We hope our athletes experience the same amount of joy as our team over these new colors and some added style as they chase their own adventures.”

The company concentrated on creating new colors to complement popular shoe and activewear fashion for Spring 2017. As athleisure continues to be a trend, athletes will be able to express their style whether they are running, working out or lounging. However, runners will also experience the added performance of Swiftwick’s signature Contoured Compression® Fit and Fiber First™ Moisture Wicking to create the ultimate blister-free performance.

Several Swiftwick athletes, such as Max King, Tommy Rivers Puzey and Mirna Valerio, already enjoy the variety of colors and benefits that the ASPIRE™, VIBE™ and MAXUS™ lines have to offer while showcasing their style during training or racing. Wearing his red ASPIRE™ ZERO socks, King won the IAU 100 km World Championships and the Warrior Dash World Championship.

Tommy Rivers Puzey has conquered various distances in his VIBE™ ZERO socks such as the 50k World Championship and the Arizona Marathon. Valerio, author of Fat Girl Running, prefers to run in the various colors from the MAXUS™ line while competing in the Georgia Jewel, New York City Marathon and the Marine Corps Marathon.

“I love the variety of colors and sock lengths available in Swiftwick socks,” said Mirna Valerio. “In addition to being high-quality, long-lasting socks, these socks complement almost everything in my wardrobe. When I'm having a hard time on the trail, looking down at my colorful feet brightens my spirits.”

To find a local retailer to purchase Swiftwick socks, visit http://www.swiftwick.com.

About Swiftwick
Swiftwick is a leading performance sock company founded in 2008. Swiftwick empowers life’s adventures through thoughtful design, superior craftsmanship and a continuous passion to help others do what moves them. All Swiftwick socks are made in the USA and are crafted with Contoured Compression® Fit and Fiber First™ Moisture Wicking. Every sock is backed by their Best Sock You Will Ever Wear Guarantee. Swiftwick is headquartered in Brentwood, Tenn.

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Katy Holmes
Swiftwick Socks
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