HAPARI’s Trend Report From the Lyon, France Trade Show

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New trends in swimwear from the Mode City Salon International de la Lingerie et du Swimwear trade show in Lyon, France

HAPARI Attends Lyon, France Trade Show

I love going to this event every year. It’s a chance to connect with other professionals in the swimwear industry and begin to identify future trends to incorporate in our upcoming swimwear collections.

HAPARI Swimwear attended the international trade show Mode City Salon International de la Lingerie et du Swimwear event in Lyon, France in mid-July. The trade show is a yearly international event that showcases current swimwear and lingerie trends for the coming year.

The event was held at the famous Euroexpo center in the beautiful French city of Lyon. Boasted as the third largest city in France, Lyon has a long held history in garment construction and fabrics.

Along with thousands of industry insiders, HAPARI spokesperson Tasha Carson attended the event. “I love going to this event every year,” said Carson. “It’s a chance to connect with other professionals in the swimwear industry and begin to identify future trends to incorporate in our upcoming swimwear collections.”

The trend forecasts for the show focused on deliberate creation of sustainable and conscious swimwear products. In the coming year, swimwear trends will become more innovative and experimental, utilizing new shapes and fabrics to create pieces that are expertly crafted. Companies will continue the push towards positive social impact and corporate responsibility.

“After hearing the consumer trend reports, we’re right on target, “ said Carson. “Our mission has and will continue to be to develop beautiful and flattering swimwear pieces for women of all shapes and sizes.”

Style trends from the expo include three main shifts for upcoming collections: 1) To incorporate the use of bright colors and tropical prints from the southern hemisphere; 2) To push innovation in technology of fabrics, cuts, and the overall utility of swimwear pieces; and 3) To create garments that are of high quality craftsmanship and feature unexpected and luxurious details.

Future HAPARI collections will incorporate many of the ideas, trends and influence from the global and well-known trade show.

The current HAPARI swimwear collection is available now at http://www.hapari.com and via retail locations in American Fork, Kaysville and Draper, Utah, and Chandler, Ariz.

About HAPARI International, LLC: HAPARI Swimwear with offices in Phoenix, Ariz., is in its 11th year of business selling swimwear and athletic wear. HAPARI is an international designer and branded manufacturer and provides distinctly beautiful tankinis, bikinis, one-pieces, rash guards and athletic wear to enhance a woman’s natural beauty. In addition to its online store, HAPARI has retail locations in American Fork, Kaysville, and Draper, Utah, and Chandler, Ariz.

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John Curry
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