New Jersey Public Relations Firm Offers Pro Bono Services for Pokémon Go-Friendly Businesses

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Swordfish Communications Can Help Retailers, Others Jump on "Augmented Reality" Phenomenon to Attract Customers

Swordfish Communications
This is a certifiable craze, and smart entrepreneurs have begun jumping on grab some attention from prospective customers.

If a business is a hotbed of Haunters or awash in Abras, and welcomes those in pursuit of them, a New Jersey public relations firm wants to help it get the word out.

Swordfish Communications, a full-service PR agency in the Philadelphia area, will offer free services to any retailer, gym, restaurant, shopping center or other business trying to catch the attention of anyone trying to catch ‘em all in Pokémon Go. The game, which has become a phenomenon, is a potential boon for savvy businesses who open their arms to its legions of players.

“This is a certifiable craze, and smart entrepreneurs have begun jumping on board with free pizza, storewide discounts or other incentives for reaching higher levels. And others simply want to exploit their plethora of Poliwags to grab some attention from prospective customers,” said Swordfish founder Gary Frisch. “We love working with marketing savvy companies, so we want to partner with some of them to let players know they are welcome in your establishment.”

The offer, Frisch noted, is good until Sept. 30, “or until Pokémon Go madness wanes, whichever comes first.”

Founded in 2007, Swordfish Communications is a full-service public relations agency specializing in clients in the consumer goods, food and beverage, technology, recreation, aviation, and professional services industries. It also offers services for PR do-it-yourselfers, including Journalists by the Dozen, SharpShot Photography Services, and Opportunity Tracking. For more information, call 856-767-7772 or visit

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