New Book Lists Patterns, Cultures Needed to ‘Sync & Swim!’ in Business

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Jack Tesmer describes different market types, cultures to help readers find best fit for their company.

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“I believe that knowledge and use of these concepts is basic to all strategy and an essential element for all management training and development,” Tesmer says

Using some 40 years experience consulting with hundreds of companies, and significant research in the field of management and organization development, author Jack Tesmer author exposes in an intriguing manner what some managers know instinctively; that there are at least four kinds of competitive markets, and each has its own rules and has a unique kind of organizational culture that works best.

There seldom is agreement and alignment among managers in most companies about the actual competitive market type being engaged, and, just as importantly, the dimensions of organization that are appropriate for each. Getting that kind of agreement, however, is paramount to good strategy in mature companies and startups alike.

Using very accessible language and archetypes, “Sync & Swim!” (published by Xlibris) describes these variations in competition, and the typical dynamics expected, and provides insight into the organizational patterns that make sense in these markets and which have the best potential for supporting strategy. An assessment process is also used for self and organization development.

“I believe that knowledge and use of these concepts is basic to all strategy and an essential element for all management training and development,” Tesmer says, “Without them, it is like having one hand tied behind your back in a fight!”

“Sync & Swim!”
By Jack Tesmer
Hardcover | 6 x 9in | 286 pages | ISBN 9781503512726
Softcover | 6 x 9in | 286 pages | ISBN 9781503512733
E-Book | 286 pages | ISBN 9781503512740
Available at Amazon and Barnes & Noble

About the Author
Jack A. Tesmer, a consultant on strategy and organization, assists businesses and organizations in responding energetically to increasingly competitive and complex market environments and to internal challenges to growth. After beginning his practice in 1972, he worked with local, national and multinational corporations in over 20 different countries, including IDS Financial Services (now Ameriprise), 3M, KPMG Europe, the St. Paul Companies, Snap-On Tools, Merck Pharmaceuticals, Jostens, and currently, with several small and midsize companies.

Xlibris Publishing, an Author Solutions, LLC imprint, is a self-publishing services provider created in 1997 by authors, for authors. By focusing on the needs of creative writers and artists and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles. For more information, visit or call 1-888-795-4274 to receive a free publishing guide. Follow us @XlibrisPub on Twitter for the latest news.

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