TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

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Will Manage All Broadcast, Digital and Print Planning and Buying

TaylorMade Golf

“This win validates our analytical approach to media and demonstrates that we are not just a creative shop known for our automotive accounts and Super Bowl ads.” Eddie Austin, Senior Vice President, Media at INNOCEAN.

TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.

Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September 2019. “We have been aware of INNOCEAN’s capabilities and were excited they chose to participate in our media agency search,” stated Bob Maggiore, TaylorMade Golf Chief Marketing Officer. “The approach they take in generating key business and consumer insights and activating through data made them very attractive to us, and we look forward to seeing this work come to fruition.”

“This win validates our analytical approach to media and demonstrates that we are not just a creative shop known for our automotive accounts and Super Bowl ads,” states Eddie Austin, Senior Vice President, Media at INNOCEAN. “We are a full-service agency with a myriad of capabilities.”

TaylorMade’s mission is the pursuit of product innovation and reaching new thresholds of performance. “Their mission is right in line with our values,” states Steve Jun, CEO & President of INNOCEAN USA. “Our media team focuses on developing innovative media programs that will maximize buys in broadcast, digital and print.”

INNOCEAN’s new media plan will activate starting January 2020. The agency will manage existing media buys through the end of the year.

About TaylorMade Golf
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golf balls. TaylorMade is a major force on the PGA TOUR with one of the strongest athlete portfolios in golf, that includes Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler, Matt Wolff, Collin Morikawa and Tiger Woods.

About INNOCEAN USA

INNOCEAN USA is an award-winning, full-service advertising agency that leverages our unbridled curiosity and unorthodox thinking to go beyond simply creating ads, to creating culture. For more than a decade, INNOCEAN USA has merged innovative technology with cutting-edge digital, social and experiential advertising to connect brands, including Hyundai Motor America, Genesis Motor America, Kia Motors America, Hankook Tire, The Habit Burger Grill, Wienerschnitzel, UC Davis Health and TaylorMade Golf, to the people.

Based in Huntington Beach, California, INNOCEAN USA is part of the INNOCEAN Worldwide network and has more than 400 employees across offices in New York, Chicago, Dallas, Atlanta, Denver and Washington DC, all dedicated to going beyond the ask, and breaking down conventional walls. Or as we like to say, ‘Discover Beyond [ ].’ All in an effort to propel our clients’ businesses goals beyond where they ever thought possible.

Learn more at http://www.innoceanusa.com

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David Thalberg
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