DENVER (PRWEB) August 14, 2013
Silk® Chocolate Almond, the first ever national dairy-free, almondmilk-based frozen yogurt option, has proven so popular in the first week that TCBY locations are reporting as much as an 80 percent increase in sales. Due to the immense popularity and overwhelmingly positive support of Silk Chocolate Almond, some locations have already sold out of the new product less than a week after it hit stores.
“We couldn’t be happier with the incredible response by old and new TCBY fans for this innovative new flavor,” said Famous Brands International CEO Neal Courtney. “We knew we had something special when we teamed up with Silk and we’re happy to see that our fans are enjoying our perfect match.”
Part of the popularity of Silk Chocolate Almond can be attributed to the fact that for the first time in the company’s history and in the industry there is a non-dairy, plant-based option allowing guests with dietary restrictions the ability to enjoy TCBY’s famous product.
While fans of new Silk Chocolate Almond may fear that their new favorite flavor is running out, they can rest easy knowing that more of the popular new item will be available by the end of August. The introduction of Silk Chocolate Almond marks the most successful product launch since TCBY was the first to bring Greek frozen yogurt to the market in 2012, continuing the brand’s commitment to innovation in the frozen yogurt industry.
TCBY and Silk are celebrating their “perfect match” with “The Perfect Match” campaign on social media. Fans are encouraged to join in the celebration by posting to social media, utilizing the #TCBYPerfectMatch hashtag, and by entering the “You + Beach = The Perfect Match" sweepstakes for the chance to win a trip for two to a Caribbean destination of their choice, including airfare, three-night hotel accommodations, and $500 spending cash. The sweepstakes launches in conjunction with Silk® Chocolate Almond and runs through August 22nd, 2013. In addition to the Caribbean getaway, weekly winners will receive iPad Minis and daily winners will receive $25 TCBY gift cards. More information is available via “The Perfect Match” Facebook app.
TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 400-plus franchise locations systemwide, offers an extensive product line, with all yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY is part of Famous Brands International and a sister company to Mrs. Fields. For more information, visit http://www.tcby.com or franchising.tcby.com.
Silk was founded in 1996 on a promise to make the world a healthier place. The brand believes that plant-based foods are the best way to nourish people and the planet and today offers a broad portfolio of nutritious, great-tasting milk alternatives, including Silk® Soymilk, Silk PureAlmond,® Silk PureCoconut® and Silk Fruity and Creamy. Silk’s products use the highest-quality plant-based ingredients, and Silk is a proud participant in the Non-GMO Project’s Product Verification Program. Silk is also committed to making the world a healthier place through socially responsible and environmentally sustainable business practices, and supports programs like Change the Course—an ongoing effort to conserve freshwater and preserve the ecological health of the Colorado River Basin. For more information, visit http://www.silk.com, Facebook.com/SilkUS or follow us on Twitter @LoveMySilk.