Teakwood Capital Announces Sale of Marketing Advocate to Zift Solutions

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Texas private equity firm, Teakwood Capital announces the sale of Marketing Advocate to Zift Solutions. The combined entity will bring a wider product offering and global reach to its customers.

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Marketing Advocate is a good example where we melded new talent to the existing team, jumpstarting growth within a short period.

Teakwood Capital, a Dallas, Texas private equity firm announces that it has successfully exited its Marketing Advocate investment. Marketing Advocate is a longtime innovator in the channel marketing and Through Partner Marketing Automation (TPMA) space. The company was acquired by Zift Solutions, a leading provider of channel marketing automation solutions. Together, the two companies expect to grow their customer footprint globally, in addition to providing customers with expanded product functionality.

Teakwood Capital acquired the company in 2013, and over the last 1.5 years, the Company built a blue-chip customer list, was named a “2013 Cool Vendor” by Gartner, expanded sales coverage nationally, and positioned itself as a premier provider of concierge lead generation and marketing services to technology channel resellers.

“Teakwood Capital provided us much more than financial and board-level support,” said Michael Roseman, CEO of Marketing Advocate. “For instance, the ability to collaborate closely with other Teakwood portfolio companies and with the Executive Partners was invaluable and it helped us improve operational efficiencies while delivering increasingly high levels of customer success.”

“Marketing Advocate’s management team has built a fast growing, well-respected business with a cadre of Fortune 1000 customers,” added Shawn Kelly, Managing Director at Teakwood Capital. “The company is a good example where we melded new talent to the existing team, jump-starting growth within a short period.”

About Teakwood Capital
Teakwood Capital is a Dallas, Texas private equity firm that invests in profitable , technology-focused companies, with revenues below $25 million that are interested in accelerating growth with expansion capital and top-tier talent. The firm typically focuses on companies in Texas and neighboring states. The firm has deep, hands-on operating experience complemented with an Executive Partner team of successful ex-CXOs working closely with portfolio company management teams to create value through organic revenue growth, operational improvements, and sustainable intellectual property.

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