Tech Startup Signs.com to Acquire Ferrari Color

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Leading online custom signage company acquires large-format printer.

"We are confident this acquisition will help provide the best sign-buying experience available by merging Ferrari Color’s acclaimed experience and production with our own expertise in e-commerce and customer service."

Signs.com announced today that it will acquire Ferrari Color, a prominent large-format graphics provider in the United States.

The acquisition of Ferrari Color will bring the majority of Signs.com’s manufacturing demands in-house, streamlining processes and integrating Signs.com’s technology into the production process. Ferrari Color operations include a respected brand, a highly-trained and seasoned staff and world-class equipment.

“From the beginning, our goal at Signs.com has been to provide the best sign-buying experience available,” says Nelson James, Co-founder and Chief Operating Officer of Signs.com. “We are confident this acquisition will align with that goal by merging Ferrari Color’s acclaimed experience and production with our own expertise in e-commerce and customer service.”

For Signs.com, the acquisition adds manufacturing to a high-growth e-commerce platform. This allows for a more streamlined production flow, opening up new capabilities for Signs.com to provide even faster production times and more competitive pricing. Having full control over the production process will be a major milestone in Signs.com’s vision. This will also provide the means for Signs.com to tap into a new line of products, services and specializations and allow the company to become more competitive in the enterprise graphics space.

While the two companies have shared similar ownership, they have run as separate entities until this acquisition.

“We are excited about the opportunity to combine the expertise of Ferrari Color and Signs.com into one strong and unified force in the marketplace,” says Kirk Green, Chief Executive Officer of Ferrari Color. “At the same time, this will allow us to be more accessible to our customers as they continue to move away from the traditional sales channels to an e-commerce approach.”

About Ferrari Color
Founded in 1978, Ferrari Color has provided large-format digital-imaging solutions to a wide variety of national clients. For more than 30 years, Ferrari Color has been an industry leader, specializing in large format printing, tradeshow and retail graphics. Ferrari Color’s locations in Salt Lake City, Sacramento and San Francisco will now consolidate to the Salt Lake City offices of Signs.com.

About Signs.com
Signs.com provides custom signage solutions to businesses and consumers through an e-commerce platform. Founded in 2012 and headquartered in Salt Lake City, Utah, Signs.com has grown into the leading online company for custom signs and graphics. Award-winning customer service, one-day production, free design services and a 100% satisfaction guarantee set Signs.com apart as an industry leader.

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Nelson James
@signsdotcom
since: 12/2011
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