Tencent Literature and Trajectory, Inc. Announce Digital Partnership Agreements

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Tencent to export its catalogue of best selling eBooks through Trajectory’s global network of eBook retailers and libraries. Tencent to import English language titles to China through Trajectory.

Tencent Literature’s portfolio of the most popular Chinese eBooks, will now be accessible to the rest of the world. We are excited to introduce English language publishers to Tencent’s dynamic distribution platform and their 820,000,000 active users.

Trajectory, Inc. and Tencent Literature have announced an agreement in which Trajectory will export Tencent Literature’s catalogue of over 200,000 eBooks to North and South American eBook distribution channels. This partnership will exponentially expand the value of Tencent’s platform by providing their authors with the opportunity to reach the global market for Chinese language titles outside of China. The partnership also allows for Trajectory to import English language eBooks to Tencent’s formidable technology platform with a customer base of over 820 million active users enabling Trajectory to further expand its distribution relationships into the Chinese market.

Tencent Literature is a subsidiary of Tencent Holdings Limited (700: HK) and is Asia’s largest Internet company by market value. Trajectory, Inc. with offices in Boston and Beijing connects publishers with over 300+ international eBook retailers and over 200,000 international public and school libraries. Over the past three years, Trajectory has pioneered the introduction of Chinese language titles to new markets outside of China and has introduced leading English language publishers to new markets inside of China.

Trajectory will be converting, formatting, provisioning, and providing digital merchandising and marketing support for the Tencent titles. Trajectory will also be providing Tencent with consolidated weekly and monthly sales activity reporting and monthly and quarterly royalty reporting.

According to Li Luo (Vice President of Tencent Literature), “We have found success working with Nicholas Walton, Trajectory’s Director of Operations and the Trajectory team in Beijing. Trajectory is providing Tencent Literature with the unique opportunity to convert and deliver our most popular eBooks to previously untouched markets. Trajectory’s production and reporting platform allows for an easy transition of our titles to new markets, and we anticipate great success in the future.”

Trajectory’s Chief Executive Officer, Jim Bryant commented, “This partnership is a unique and exciting cross-cultural opportunity. Never before have so many Chinese language titles become available outside of China. Tencent Literature’s portfolio of star authors, representing one of the most popular current catalogs of Chinese eBooks, will now be accessible to the rest of the world. We are equally excited to introduce English language publishers to Tencent’s dynamic distribution platform and their 820,000,000 active users.”

About Tencent Literature
Tencent Literature is a subsidiary of Tencent Holdings Limited. Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information, seek entertainment, and shop online through its integrated platforms. Tencent's diversified services include QQ, Weixin and WeChat for communications; Qzone for social networking; QQ Game Platform for online games; and QQ.com for information. Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Stock Exchange of Hong Kong Limited in 2004. Tencent has been one of the 50 constituent stocks of the Hang Seng Index since June 10, 2008, under stock code 00700. Tencent seeks to evolve with the Internet by investing in innovation, providing a hospitable environment for its partners and staying close to its users.

About Trajectory
Trajectory is a Boston based intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The Trajectory network delivers 300+ international points of distribution representing over 230,000 digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel from a single on-boarding point. Trajectory has recently introduced a series of algorithms that are being used to address the “Book Discoverability” issue facing the publishing world. Trajectory’s Natural Language Processing Engine (NLPE) is a vibrant new tool for enhanced eBook discoverability and reader engagement.

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Maura Phelan
@trajectory
since: 04/2007
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Trajectory, Inc.
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