Key Players in the European Text Analytics Market are SAS, SAP, Oracle, IBM, Microsoft
(PRWEB) November 06, 2014
The European Text Analytics Market report defines and segments the text analytics market in Europe with analysis and forecast of revenue. This market is estimated to grow to $1,111.2 million in 2018, at a CAGR of 21.7% from 2013 to 2018.
Browse through the TOC of the European Text Analytics Market report to get an idea of the in-depth analysis provided. It also provides a glimpse of the segmentation in the market, and is supported by various tables and figures.
Text analytics is used to process a bulk of unstructured data in a short span of time. As organizations are realizing the usefulness of extracting valuable information from scattered texts populated all over the web, the demand for text analytics solutions is increasing gradually. With the help of these insights, organizations develop customer-centric business approaches and promote brand building. Some years ago, language was the biggest barrier for marketers to understand customer psychology and thought process.
However, with the advancement of technology, analytics software are now capable of drawing information from different languages. This user-friendly interface is helping organizations to capture global trends and identify potential markets, hence giving them lucrative means to do business.
Europe is witnessing aggressive adoption of text analytics in its government sector. Security agencies are using advanced analytics software to comply with their national security and law-enforcement policies. With the help of text analytics, security agencies trace unauthorized sharing of confidential information and other provocative data and prevent them from going viral over the web.
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The reason for the high adoption of text analytics also lies in the multi-cultural demography of this region. Language plays an important role here with regard to the ease of doing business. Modern text analytics software address the need to eliminate the linguistic barrier by retrieving useful information buried in the text of different languages. In recent times, text analytics software has rapidly been adopted by European blue chip companies to understand their client’s specific requirements. This mass adoption has created a significant demand for text analytics in this region.
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The European text analytics market has been segmented and forecast on the basis of sub-markets that include data analysis applications, enterprise applications, search-based applications, web-based and software applications, and others. The market is further segmented on the basis of end users such as enterprises and small and medium businesses (SMB). Major countries covered in the report are the U.K. and Germany.
The report also includes market shares and value chain analyses, and market metrics such as drivers and restraints. In addition, it presents a competitive landscape and company profiles of the key players in this market.
Related Reports :
Asia-Pacific Text Analytics Market
The Asia-Pacific Text Analytics market is expected to grow from $286.3 million in 2014 to $670.1 million by 2019 at an estimated CAGR of 18.5%, during the forecast period. Growth of social media for brand building is one of the main drivers for Asia-Pacific Text Analytics market.
Text analytics is the process of deriving information from text sources. It is used for several purposes, such as summarization, sentiment analysis, investigation and classification of text information for a particular subject or content.
APAC has a potential market for text analytics implementation due to their high economic growth. As this region has high economic growth, organizations are increasingly finding ways to build its image and increase customer loyalty. This huge data is generated from surveys (online) and feedback forms. The data consumes lot of time for analysis purposes. To get time analysis and valued information, organizations are progressively adopting text analytics for efficient decision making.
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