Key Players in the North America Text Analytics market report defines and segments the Text Analytics market are SAS, SAP, Oracle, IBM, Microsoft.
(PRWEB) January 11, 2015
North America Text Analytics market report defines and segments the Text Analytics market in North America with analysis and forecast of revenue. This market is estimated to grow from $638.5 million in 2013 to $1,782.5 million by 2018, at a Compound Annual Growth Rate (CAGR) of 22.8% from 2013 to 2018.
Browse through the TOC of North America Text Analytics Market for an analysis of industry trends, segments & forecasts.
Text analytics is used to process a bulk of unstructured data in a short span of time. As organizations are realizing the usefulness of extracting valuable information from scattered texts populated all over the web, the demand for text analytics solutions is thus increasing gradually. With the help of these insights, the organizations develop customer centric business approach and promote brand building. Initially, language was the biggest barrier for marketers to understand customer psychology and thought process, however, with the advancement of technology, analytics software are now capable of drawing information from different languages. The user-friendly interface and the ability to represent the analysis in a far better way to make text analytics solutions a lucrative means to do business.
Being a technologically advanced region, North America holds the maximum share of 38.7% of the overall text analytics market which is expected to grow to 40.4% by the end of 2018. The organizations operational in this region are considered to be the most techno savvy and innovative. The quest of having a competitive edge over other competitors leads these organizations to exploit the advanced technologies and get the best out of them. Moreover, rapid adoption of mobile technology and extensive use of social media is also contributing to the growth of text analytics market in North America.
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North America Text Analytics market is segmented and forecast on the basis of Sub markets such as Data Analysis Applications, Enterprise Applications, Search-Based Applications, Web-Based and Software Applications and others. The market is further segmented and forecasted on the basis of End-users such as Enterprises, and Small and Business (SMB). The North America Text Analytics market is also segmented on the basis of major countries in this region such as the U.S., and others.
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The report also includes market share and value chain analyses, and market metrics such as drivers and restraints. In addition, it presents a competitive landscape and company profiles of the key players in this market.
Related Reports :
Europe Text Analytics Market
The Europe Text Analytics market is expected to grow from $533.7 million in 2014 to $1,233.9 million by 2019 at an estimated CAGR of 18.3%, during the forecast period. Growth of social media for brand building is one of the main drivers for Europe Text Analytics market.
Text analytics is the process of deriving information from text sources. It is used for several purposes, such as summarization, sentiment analysis, investigation and classification of text information for a particular subject or content.
Text analytics market has shown a continuous growth in European region due to the enhanced user experience. Organizations spend a lot of money in surveys and in understanding customer behavior. There are online surveys which gather in-depth insights from the data. The qualitative data gathered needs a lot of time and effort to derive some information out of the clutter. Text analytics help in converting data into meaningful information and providing improved customer experience.
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