The Beauty Group Renews Partnership with Makeover Essentials

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London-based cosmetic specialists, The Beauty Group, has announced the renewal of their partnership with beauty brand, Makeover Essentials. The Beauty Group are pleased to be entering their third year in business with the American-based beauty suppliers and are excited about potential new growth plans.

We are very excited to renew our partnership. To date, our collaboration has been very effective and we have no doubt the next 12 months will strengthen our relationship.

The Beauty Group specialise in distributing some of the best national and international cosmetic products for a number of bespoke brands. With a head office in London, The Beauty Group current represent a range of top beauty brands and has a vast expansive market reach that spans across the UK and Ireland. The Beauty Group sources a selection of bronzers, eye-shadows and lip glosses in a range of pastel and tropical colours; and deliver them directly to the customers.

Having been huge fans of the Makeover Essentials brand, The Beauty Group is pleased to be representing such a high calibre of cosmetics for a third year. The Makeover Essentials range extends from portable make up brushes and applicators to fold-old palates of eye shadows and lip glosses. The Beauty Group support the feedback from consumers that has labelled the Makeover Essentials’ Shimmer Stick as the most efficient product in their current collection, as well as noting it as excellent value for money. Priced at £35, this two in one brush and bronzing powder stick has seen rave reviews for its easy application. Catering for all skin types, it has been labelled a favourite by hundreds of females across the country. The Makeover Essentials boast their beauty range has been designed specifically with their female target audience in mind. All of the Makeover Essentials’ range is compact and travel-friendly, making their products the perfect accessory for women who are always on the go.

Following the confirmation of their continued partnership with Makeover Essentials, The Beauty Group are excited to announce their planned campaign growth in 2014. The Beauty Group are planning on opening their doors to a number of superior make-up businesses to further enhance their collection of specialist products.

The Beauty Group are also devising a market growth strategy that will see them expand into three new cities by the end of the year. The firm are currently marketing the Makeover Essentials range in London, Leeds, Nottingham, Birmingham, Dublin and Belfast. The firm are not at the stage where they can reveal the locations of their potential markets, however, The Beauty Group can disclose that they will be setting up a number of test campaigns to see which markets produce the best results over the next few weeks.

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S. Kehoe
since: 01/2014
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