In today's marketplace, having a comprehensive and constantly updated social media marketing presence and profile isn't optional.
St. Louis, MO (PRWEB) November 13, 2013
Leap Clixx’s new infographic outlines an innovative formula - dubbed the Social Media Average Points (S.M.A.P.) System - that uses social media popularity to predict each contestant’s ultimate place on the podium. Here’s how the system works:
- Take the number of Twitter followers for each contestant
- Take the number of Facebook fans for each contestant
- Take the number of reviews for each contestant’s most popular single on iTunes
- Add up all three numbers, then divide by three
- The final number is each contestant’s S.M.A.P. System average, with the highest score predicting the eventual winner
And for skeptics who think that this approach is little more than trivial edutainment - think again. As the infographic reveals, Leap Clixx’s S.M.A.P. System correctly predicted The Voice’s Season 3 winner Cassadee Pope (whose average was nearly 500% higher than runner-up Terry McDermott), and Season 4 winner Danielle Bradbery (whose average was nearly 150% higher than runner-up Michelle Chamuel).
So what does the S.M.A.P. System have to say about the outcome of Season 5? According to the latest numbers, Caroline Pennell should brush up on her victory speech, while her fellow contestants Jacquie Lee and Matthew Schuler should practice being a graceful second and third, respectively.
“While the social media numbers for this season’s The Voice contestants will definitely change - and so might the predicted winner - what our S.M.A.P. System highlights is the power of social media popularity, both in terms of how it reflects reality, and also in the sense of how it predicts and even influences the opinions people form and the decisions they make,” commented Leap Clixx’s co-founder Michael Kiel.
Added Kiel: “The power and influence of social media is an insight that we bring to our business clients – especially those who aren’t sure whether they need to be part of this whole 'social media’ thing. We tell them that in today’s marketplace, having a comprehensive and constantly updated social media marketing presence and profile isn’t optional. It’s what their customers want and it’s what their competitors are doing, so that makes it mandatory.”
Fans of The Voice - and folks in general who want to learn more about this intriguingly prophetic S.M.A.P. System – can check out Leap Clixx’s new infographic here: http://leapclixx.com/blog/can-social-media-predict-the-winner-of-the-voice/.
About Leap Clixx
Leap Clixx is an digital marketing agency based in St. Louis, MO that helps small and medium sized companies grow their business through online marketing. Leap Clixx develops, implements, and tracks Internet marketing campaigns for businesses with a focus on search engine optimization, pay per click advertising, and social media marketing. Their online marketing consultants focus on what matters most to you; building your business. Call Leap Clixx today and find out how they can help you.
Learn more at LeapClixx.com.