The Extreme Dangers of a Tarnished Online Reputation in Today's Society
JW Maxx Solutions explains that more and more these days people realize that online reputations are more than just a customer's opinion on Yelp. It can affect an individual's career and personal life, or a company's success or failure.
PHOENIX, Feb. 4, 2019 /PRNewswire-PRWeb/ -- JW Maxx Solutions explains that more and more these days people realize that online reputations are more than just a customer's opinion on Yelp. It can affect an individual's career and personal life, or a company's success or failure.
According to online reputation management expert Walter Halicki, "This has been true for a long time, but with the extreme cases of Drs. Walter Palmer DDS and Jan Casimir, it has become more evident. Both Americans were separately accused of illegal trophy hunting in Africa, and both now faced public ire and loss of business. The sad part is they did not know that the famous lion Cecil was baited from preserve allegedly by the guide."
One of the most significant problems most companies and individuals face is that they do not take a proactive stance to their personal online reputations.
"Instead of controlling their reputations online, most people are just reactive," said Halicki, who is the CEO of JW Maxx Solutions, an online reputation management firm in Phoenix. "Unfortunately, some people aren't even that active in the process."
That's why Halicki has released a list of what he says are simple strategies to at least get started on personal online reputation management.
Ensure reviews can be left: While there are customers who are happy with their purchases and services received, they don't usually think to leave a review, Halicki said.
When they are upset about a company is when they want to vent their frustrations. That's why companies should take a proactive approach by encouraging reviews via links on company websites. The links can drive the customers to the company's Google My Business listing, Yelp profile or other Google-approved review sites.
"Use Google Alerts: Basic Google Alerts are relatively quick and easy to set up," Walter Halicki says.
It allows users to receive notifications of specific search terms whenever those terms appear in news articles, blog posts, online reviews, etc. Companies can set up a Google alert with the company name or their employees' names to see what people are saying about them. This, in turn, allows companies to research customer claims as well as contact the customers when necessary.
Do not ignore customers: Poor communication is one of the most popular complaints about companies. Halicki says "maintaining one's online reputation requires actual customer interaction." If someone complains about a company, a company representative should contact that person offline away from the review page or social media post to calm the situation.
This could help stop the customer from making future remarks on other outlets. This also shows customers that the company is willing to address complaints and take them seriously.
"People want to feel heard," Halicki said. "That's why they made the complaint in a public forum in the first place because complaints online become complaints that have to be dealt with.
JW Maxx Solutions is the world's premier online reputation management firm. For more than ten years, JW Maxx has helped companies and individuals control public perception online as well as creating strategies to help secure their reputations against attacks.
Combined with strategic communications and business development expert Rowland Hanson serving as chairman of the board, the executives and team members of JW Maxx bring clients decades of consulting and public relations experience.
SOURCE JW Maxx Solutions
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