The Paseo To Host 27th Annual Pasadena Chalk Festival on Father's Day Weekend

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The Paseo, an open-air lifestyle shopping center in downtown Pasadena (http://www.thepaseopasadena.com), together with Light Bringer Project, a non-profit Pasadena-based arts organization (http://www.lightbringerproject.org), will host the 27th annual Pasadena Chalk Festival from 10 a.m. to 7 p.m. on Father’s Day weekend, June 15th and 16th. The event is free to attend and open to the public.

“The festival is a worthy community event showcasing some truly inspirational pieces of art. It also provides a wonderful opportunity for the public to learn about the programs and services we deliver to underserved public school children,” says Thomas Coston, President, Light Bringer Project.

The Paseo, an open-air lifestyle shopping center in downtown Pasadena (http://www.thepaseopasadena.com), together with Light Bringer Project, a non-profit Pasadena-based arts organization (http://www.lightbringerproject.org), will host the 27th annual Pasadena Chalk Festival from 10 a.m. to 7 p.m. on Father’s Day weekend, June 15th and 16th. The event is free to attend and open to the public. Sponsored by the Tillamook County Creamery Association, a farmer-owned dairy cooperative, the 2019 event will focus on fundraising with donations as well as proceeds from art gallery sales and a silent auction benefitting the Light Bringer Project’s arts education program for underserved youth. Last year, the Pasadena Chalk Festival raised over $20,000 for this worthy cause, funds which helped the Light Bringer Project reach more than 1,700 students from 10 low-income public schools in Los Angeles County with its programs and services. Donations to the Light Bringer Project can be made on-site during the chalk festival or online here: http://www.lightbringerproject.org/support.

More than a quarter of a century in the making, the Pasadena Chalk Festival has become a coveted family-friendly event attracting thousands of art-appreciating fans to The Paseo to celebrate the history and centuries-old artistry of street painting. This year’s event will shine a spotlight on the talents of nearly 600 chalk artists who will work simultaneously, using more than 25,000 sticks of pastel chalk, to create hundreds of life-sized murals. Blick Art Materials will provide the chalk for the artists to use to create their murals at the festival as well as new, unpainted 12” x 12” canvases for artists to use to create paintings for the art gallery and silent auction.

“We’re incredibly grateful for the generosity shown to the Light Bringer Project and our mission each year during the Pasadena Chalk Festival,” says Thomas Coston, President, Light Bringer Project. “The festival is a worthy community event showcasing some truly inspirational pieces of art. It also provides a wonderful opportunity for the public to learn about the programs and services we deliver to underserved public school children throughout Los Angeles County. We are so happy to once again partner with The Paseo to host this remarkable event and we invite everyone who lives in or visits Pasadena and its surrounding communities to come take part in this year’s festivities.”

During the 2019 Pasadena Chalk Festival, there will be music and entertainment with a number of must-attend events and attractions, including:

*Kids Make Art: Saturday and Sunday, June 15th and 16th, from noon to 5 p.m. near El Cholo
*18th Annual Pasadena Police Classic Car Show: Sunday, June 16th
*Animation Alley: Animation art and animators in action in the Lower Theatre Court
*Chalk of Fame: Movie-themed chalk art in the Upper Theatre near ArcLight Cinemas
*Artist Gallery: Affordable small painted canvases and other merchandise for sale near the main stage
*Silent Auction: Art auction near the main stage with proceeds benefitting the Light Bringer Project
*Artist Awards Ceremony: Takes place at the conclusion of the festival Sunday, June 16th, at 7 p.m. Participating artists and shopping center visitors will select the most outstanding murals for a variety of awards including The Paseo People’s Choice Award; Best in Festival; and 1st, 2nd and 3rd place winners. New this year: Artists will compete for a total of $5,000 in cash prizes.
*Tillamook Yum Bus: During the festival, ice cream-loving ambassadors will scoop up tasting flights of Tillamook’s premium ice cream at the Tillamook Yum Bus and ice cream tent. The free samples will include favorites like Old-Fashioned Vanilla, Oregon Strawberry and Tillamook Mudslide, as well as a surprise seasonal flavor. In keeping with the festival’s theme, a local artist will create a custom chalk art mural celebrating Tillamook’s award-winning premium ice cream.

Five Programs Benefitting from the Pasadena Chalk Festival

The Light Bringer Project will use the proceeds from individual donations; grants from local civic organizations, corporations and foundations; and the 2019 Pasadena Chalk Festival’s art gallery sales and silent auction to fund five important programs, all provided at no cost to public schools in the area: L.A. Futures, Room 13, Literature for Life, Expressing Feelings and Science Fiction Competitions.

1. L.A. Futures: This cutting-edge program pairs public high school students with some of Los Angeles’ leading advertising, marketing, media and digital communications firms in a two-year program designed to give the students an inside look at the development of key projects from concept through completion. In their senior year, students are put to work using their creative talents to benefit local non-profit clients.

2. Room 13: A movement originally conceived in Scotland, Room 13 is now an international network of student-driven creative studios led by a student management team and an adult artist-in-residence who focus on philosophical inquiry, creative expression, reciprocal learning, and business enterprise to create a self-sustainable arts-based practice. The Light Bringer Project has helped to establish nine Room 13 classroom-based studios throughout the Los Angeles area to date.

3. Literature for Life: An online literary resource for teachers and students, Literature for Life gives the written word real meaning. The program helps connect the stories and poetry students study with the creators of those works, allowing them to engage in dialogue while honing their own writing skills.

4. Expressing Feelings: The Expressing Feelings Through Art program is dedicated to mental health recovery and wellness. The 600 students served by the program annually are challenged to create art pieces that tell stories with personal meaning for them, then write about those pieces to shed light on their visual imagery.

5. Science Fiction Competitions: Together with Sci-Fest L.A., the Light Bringer Project holds two science fiction writing competitions annually to identify and nurture the up-and-coming sci-fi writing talent in Los Angeles and around the world.

Photos of the winning chalk art murals from the 2018 festival can be found here: https://pasadenachalkfestival.com/winners/.

About Light Bringer Project
Light Bringer Project is a nonprofit Pasadena-based arts organization founded in 1990 by residents who were exploring the historic contributions that artists, architects and craftsmen made to the local environment. Inspired by these achievements, its founders imagined ways to bring more of today’s artists and their creative resources into the mainstream of community life. Today, the organization is widely known for delivering arts and educational programs to underserved youth in the greater Pasadena and Los Angeles areas. To learn more, visit Light Bringer Project’s website at http://www.lightbringerproject.org and follow it on Facebook, Instagram and Twitter.

About Tillamook County Creamery Association
Founded in 1909 as a farmer-owned cooperative, the Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook has earned top awards for their cheese, ice cream, sour cream, butter and yogurt products made with unwavering values that never sacrifice or compromise quality for profit. The TCCA is currently made up of nearly 90 farming families, primarily based in Tillamook County, Oregon. Tillamook operates production facilities in Tillamook and Boardman, Oregon and employs nearly 900 people throughout the state. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on Tillamook, visit Tillamook.com.

About The Paseo
The Paseo is a 445,000-square-foot mixed-use outdoor lifestyle project in Pasadena, California, covering three city blocks with office space, shops, restaurants, a high-end movie theater, Hyatt Place hotel and 400 loft-style apartment homes. Discover The Paseo, a one-stop destination for shopping, dining, and entertainment located in the heart of historic downtown Pasadena, California. Shop at a beautiful outdoor lifestyle center featuring West Elm, Arclight Cinemas, Victoria’s Secret, Bath & Body Works and DSW, and dine at restaurants including El Cholo Café, Great Maple, Yard House, Island’s Fine Burgers & Drinks, P.F. Chang’s China Bistro and more. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. Hours at restaurants and select specialty shops may vary. Visit http://www.thepaseopasadena.com for more information and follow us on Facebook and Instagram.

THE PASEO MEDIA CONTACTS:
Deborah Blackford / blkfrd@earthlink.net / 714-280-8765
Karen Franse / karenfranse@gmail.com / 386-649-1887
Carmen Herlihy / cherlihypr@gmail.com / 646-770-2623

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Deborah Blackford
Blackford and Associates
714-280-8765
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Carmen Herlihy
Blackford and Associates
646-770-2623
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