Using Blockchain as the underlying technology for a renewed food system, organizations are realizing unique benefits that accompany the digitization of information.
(PRWEB) March 12, 2019
The global food system is growing rapidly, contributing to the abundance of choices available for consumers and adding complexity to the food supply chain. With numerous connection points and so many participants, there are greater chances for inefficiency, waste and fraud. Consequently, innovators in the food industry are now recognizing the opportunity to modernize and transform the food system, creating greater trust and transparency throughout.
Using Blockchain as the underlying technology for a renewed food system, organizations are realizing unique benefits that accompany the digitization of information. In addition to gaining abilities like instant tracebacks, supply chain efficiencies and data insights, participants are acquiring brand differentiation, consumer trust and sustainability.
Join IBM Food Trust’s Offering Director Suzanne Livingston, and Global Marketing Leader Nigel Gopie, PhD, in the webinar on Thursday, March 28, 2019 at 9am EDT (1pm GMT). The live session includes a Q&A with the audience.
Participants will discover:
- What Blockchain is and why it brings value to the food industry
- The strengths of the IBM Food Trust network
- Use cases demonstrating IBM Food Trust in practice
For more information or to register for this event, visit The Rising Demand for Trust & Transparency: Blockchain for Food.
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