ORLANDO, Fla. (PRWEB) June 13, 2019
The Women in Automotive conference and its educational content fulfills a gap in the automotive community. The goal is to move the automotive industry forward as it relates to the most influential segment of the market: women.
“More than 300 professionals from across the country attended the inaugural Women in Automotive Conference in 2015, and over 400 attended each in our 2016, 2017 & 2018 events. We expect our numbers to grow at an exponential rate in our upcoming 2019 even,” says WIA Founder, Christy Roman.
The three-day conference draws upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. It includes a networking event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.
Advanced Marketing Strategies Founder, Kathy Cunningham will be interviewing some of the experts at this year’s event for her Show Runner Marketing Podcast. Past guests have included Women in Automotive founders, Jody DeVere, Lisa Copeland, and Subi Ghosh.
Kathy says, “While at the conference, I plan to sit down for a more intimate one-on-one with some of the leading women in the industry. The podcast format allows listeners to step inside the more personal stories of these powerhouse women in automotive for inspiring, informational, and career building guidance.”
Advanced Marketing Strategies will be posting updates directly from the Women in Automotive convention, with exclusive content only available through their Facebook, https://www.facebook.com/AMstrategies/, Instagram, https://www.instagram.com/am_strategies/, and LinkedIn accounts, https://www.linkedin.com/company/1200322
The lineup includes an impressive group of experts and those working for some of the most influential companies in the industry. Here are a few of the topics to be discussed by the keynote speakers for the event:
- “Top 10 Strategies in Gender Equality and Our Allies” | Julie Kratz Founder, Pivot Point
- “How Women and Men Differ in Their Car Shopping Approach” |Heather Johnson, Vice President of Sales, Cars.com
- “Human Resources: build winning teams, manage performance, gain loyalty, and reach their highest potential.” | Laurie Foster, Fleming Ford, ESiTrends and Shannon Ward People, Hireology
- “How to Flourish in a Male-Dominated Industry” |Rene Banglesdorf, Charlie Bravo Aviation
- “The Top 5 Trends to Watch in Digital” |Marci Trares, Dominion Dealer Solutions
ABOUT THE WOMEN IN AUTOMOTIVE:
Women in Automotive was founded by six female industry leaders out of Orlando. The group is particularly interested in empowering and developing women in the auto industry. The philosophy is that this benefits both the women and the dealerships and will help facilitate the training and hiring of more females in dealerships.
Currently, the percentage of female employees remains stagnant at just 17% of all employees (according to NADA 2014 data). Whether that’s a function of the job requirements or dealer preference, Women In Auto is committed to bringing the two sides together. On the dealer side, by training and educating them on how to create a balanced position for women, and for women – by providing them a network and opportunities for skill set development. For more information or to register for the 2018 Women in Automotive Conference this summer in Orlando, FL, visit:
ABOUT THE SHOW RUNNER MARKETING PODCAST:
The Show Runner Marketing Podcast is a new effort from Advanced Marketing Strategies (AMS) that aims to recognize top women in marketing “running the show” and give them a platform to share their knowledge and life lessons with others. By creating an accessible network of amazing business women and those that are thirsty for continued learning, Show Runner provides speakers and listeners a mentoring opportunity through the podcast platform. The show is hosted by AMS Founder and President, Kathy Cunningham. For more information visit: http://www.theshowrunnernetwork.com/ featuring Subi Ghosh, http://bit.ly/ShowRunnerAutomotiveWomen
ABOUT ADVANCED MARKETING STRATEGIES:
Incorporated in 1991, San Diego ad agency, Advanced Marketing Strategies is proud to have provided over twenty-five years of strategy-based, result-oriented marketing solutions that have increased traffic, sales, and profits for large consumer clients. Over the years, we have developed fully integrated traditional, digital and social media marketing for IKEA, Mossy Automotive, Soboba Casino, Quechan Casino Resort, Sky Ute Casino and Resort, McMillan Homes, Point Loma Credit Union, LPGA Kia Classic and others. Learn more about AMS by visiting
ABOUT KATHY CUNNINGHAM:
Kathy is the Founder and President of Advanced Marketing Strategies, one of San Diego’s most prominent advertising agencies. Having founded Advanced Marketing Strategies over 27 years ago, Kathy is passionate about combining the latest, most innovative communication tools with solid, tested principles of marketing, for exponential results. She and her team use research, targeting, and strategy to bring together compelling messages and an optimum combination of both digital and traditional media. Kathy is also the host of The Show Runner Marketing Podcast.