The Top 5 Website Features That 95% Of Consumers Seek – Plus, The Top 25 Web Development Agencies Who Can Build A Professional Custom Website

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95 percent of consumers say the most important aspect of a professional website is a positive user experience. DesignRush rounded up the top website features that foster excellent UX and strong conversions, and the best website development companies who can build them.

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Brands must take time to understand the benefits of smaller features. This attention to detail is what will encourage potential consumers to interact with the brand, convert, and repeat the process. - DesignRush Founder & Executive Director Gabriel Shaoolian.

Studies show that 48 percent of consumers say a brand’s website design directly influences their credibility.

While there are many elements that create a successful website, all of them ultimately revolve around building a positive user experience to solidify brand longevity. In fact, 95 percent of consumers say that a positive UX is the most important aspect of a website.

DesignRush.com, a B2B marketplace connecting brands with agencies, rounded up the top website elements that improve user experience and thus increase key performance indicators (KPIs) such as time on site and conversions.

The top 5 web features of 2019 include:

1. A Strategic Homepage

First and foremost, brands should create a strategic homepage that delivers all the information users both need to see and want to see.

Key homepage elements include:

  • A primary homepage image that is above the fold.
  • Natural sounding copy.
  • Clearly listed products and services.
  • A sticky logo in the left-hand corner that links to the homepage through the entire site.
  • An easy-to-identify navigational menu.
  • And more!

These homepage features are proven to attract consumers and encourage them to interact with a brand online. For instance, research shows that consumers spend more time looking at a website’s main image than they do looking at all the written copy combined.

In addition, natural and organic text can increase conversions by 40 percent and 86 percent of consumers want to see a business’s products or services clearly listed on the homepage.

2. Specific Landing Pages

Although developing many landing pages throughout a website is a tedious task, building additional pages can help brands generate more leads.

Dedicated landing pages allow brands to include detailed and relevant information to the exact consumers that are finding that page, whether it is via pay-per-click advertisements, social media marketing campaigns, search listing results or another channel.

These strategic landing pages should include elements such as:

  • Bullet-pointed lists, which 70 percent of users read.
  • Anchor text calls to action, which improve conversions by up to 121 percent.
  • And more!

3. Responsive Web Design

Nearly 50 percent of worldwide Internet traffic comes from mobile devices, making responsive websites a must for all brands. After all, 62 percent of businesses that created sites optimized for mobile noticeably increased their sales revenue.

Luckily, a leading website development company will be able to concurrently build a professional website that functions well on desktops, tablets and mobile smartphones.

To ensure consistent brand presentation and user experience, responsive websites should have:

  • A responsive logo and identifiable branding.
  • Intuitive navigation.
  • An easy-to-use search bar.
  • Large buttons and calls to action that are easy for users to click with their fingers on small screens.
  • Larger, legible typography.
  • And more!

4. Multimedia

Websites that include videos, images, motion graphics, slideshows and other forms of multimedia can improve user experience in many ways.

For example, product videos have the power to increase conversion rates by 40 percent.

In addition, creative multimedia and visuals can:

  • Increase time on site
  • Present material and information in a more engaging manner
  • Improve the likelihood that users will remember information
  • And more!

5. Fast Site Speed & Loading Time

Finally, brands should ensure that each web page throughout their custom site loads quickly.

For example, 40 percent of users will leave a website that takes more than three seconds to load. Additionally, slow-loading websites create upwards of $2.6 billion in lost sales each year.

In order to create a fast website, brands must:

  • Optimize image file sizes.
  • Reduce the number of 301 redirects.
  • Work with web developers to improve website code, minimize HTTP requests, combine files and more.

“Building a successful website is complex,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “Brands must take the time to understand the benefits of smaller features and functionalities, then work with developers to create them. This level of attention to detail is what will encourage potential consumers to visit their site, interact with the brand, convert, and return at a later date to repeat the process.”

DesignRush’s Agency Listing section features the top local and global web development agencies. Some of the top website development companies from around the world include:

1. Adchitects

Anyone can design a nice looking, modern website. But the final results of success are related to how the project is managed and whether it falls within budget and time constraints a brand has. In order to take a brand’s new website to the next level efficiently, Adchitects designed their own Adchitects Converting Websites (ADCW) methodology.

Visit Adchitects online at: http://adchitects.co/

2. Athlon

Athlon is an award-winning experience design and technology company that helps leading organizations to accelerate innovation and create products and services that transform everyday lives. Athlon is a global company with offices in London, New York, Toronto, and Sofia. Their 80-strong team of designers, engineers and strategists work at the intersection of user experience and technical innovation. Since 2006, they have been bringing strategic insight, design thinking and technical engineering to organizations such as Zebra Technologies, Motorola Solutions, Dow Jones, ADP. Athlon works as an extension of their clients, holding the client’s goals as their one. Athlon’s flexible and agile approach allows them to plan, research, design, build and measure the final solution with full visibility and involvement from the client.

Visit Athlon online at: https://www.weareathlon.com/

3. Attract Group

Attract Group is a reputable software development company that helps businesses grow and startups emerge faster with the help of cutting-edge development tools. They have been operating since 2011. Attract Group’s team of frontend and backend developers, along with their designers, project managers, and quality assurance engineers, have successfully completed over 100 projects for their customers. Attract Group’s main development office is in Ukraine, but clients can contact them through their representatives in the Netherlands, the USA, Canada, Denmark, and Estonia.

Visit Attract Group online at: https://attractgroup.com/

4. Brimit

Brimit is a web development company specializing in Microsoft .NET web platform and mobile applications. Brimit is a Sitecore Certified Solution Partner and Microsoft Gold Partner. They help digital agencies, creative agencies, and Sitecore customers and partners to design, implement and customize Sitecore solutions.

Visit Brimit online at: https://www.brimit.com/

5. Carmatec Inc.

Carmatec is an enterprise-class IT solutions provider with over 15 years of proven industry experience. They have successfully carved out a niche in software and application design and development apart from their additional expertise in mobile development, internet marketing, managed IT services and cloud solutions. With its compliance to stringent quality control measures and best practices enabled by an excellent team equipped with well-rounded domain expertise, Carmatec provides clients with the best possible solutions and products at competitive rates.

Visit Carmatec Inc. online at: https://www.carmatec.com/

6. Copious

Copious aims to make bad CX great and work with companies to rid the world of bad customer experiences. Their ideal client is focused on creating great customer experiences, but frustrated with finding, fixing, and measuring the bad ones. Copious specializes in pinpointing areas where a brand’s customers are frustrated, making them better, and measuring their performance. In simpler terms, they increase revenue by solving problems that are driving customers away. Copious achieves this by using their unique evaluation system, the CXI Scorecard, which measures every key interaction a customer’ss experience. This complimentary score becomes a tangible plan for improving those experiences and an actionable roadmap for what to do next.

Visit Copious online at: https://copiousagency.com/

7. Cylid Technologies

Cylid Technologies is based in Wilmington, Delaware. They are a leading web and Android development company. Cylid Technologies has been providing services and delivering projects in IT for many years. Their clients are both individuals and businesses who are involving IT in their businesses to increase agility in their business model.

Visit Cylid Technologies online at: https://www.cylid.com/

8. DeepInspire

DeepInspire specializes in creating powerful solutions that keep companies grounded and growing. They have over 18 years of experience in custom design and development, over 9 years experience helping businesses to improve user experience in digital products, and over 8 years being a reliable development partner for clients in the U.S. & EU. DeepInspire prides itself on thinking like partners, treating clients’ projects as if they were their own and caring about the end results, and their get-things-done attitude.

Visit DeepInspire online at: https://www.deepinspire.com/

9. Design By Day

Design By Day’s mission is to help inspiring brands and organizations affect change and enrich lives through design, digital and moving image. Design By Day is an independent design and digital agency committed to bringing brands to life through authentic brand identities, effective digital experiences, and creative content. They are a team of highly motivated creatives and developers providing excellent quality products with a personal service to their clients.

Visit Design By Day online at: http://designbyday.co.uk/

10. ICO WebTech Private Limited

ICO WebTech is based out at New Delhi, India and serves as a boutique website design and development firm. They also serve end-to-end digital marketing services to clients in U.S.A, Canada, Australia, India, Italy, Thailand, and other countries. ICO WebTech has been in the business since 2007 and has worked on more than 2000 projects for local and international clients. They help clients from all industry verticals create a strong presence in the digital world with a wide array of services that they provide.

Visit ICO WebTech online at: https://icowebsolutions.com/

11. Loonar Studios

Loonar Studios is a team of passionate and open-minded senior professionals in various spheres of IT industry. Their expertise spans, web applications, websites, mobile apps, logo design, branding, 3-D graphics, HTML5, CSS3, Javascript, Foundation 6, Bootstrap, Jquery, SCSS, LESS, Angular JS / Angular2 JS, React Js, Vue.js, pure PHP development, Laravel, YII2, Zend, Symfony, YII, Node Js, Wordpress, Bitrix, October CMS, MongoDB, WooCommerce, Magento, OpenCart and more.

Visit Loonars online at: https://loonars.com/

12. Minerva Web Development

Minerva Web Development was founded by Antonio Castiglione in 2018 and is based in Buffalo, NY. They bring what most other companies cannot – Minerva Web Development is competitive, strategic, and never settles for less. At Minerva Web Development, the team creates websites that speak for themselves. Their clients are their number one concern, from start to finish.

Visit Minerva Web Development online at: https://minervawebdevelopment.com/

13. Minion Made
Minion Made is an award-winning website development agency in New York. They are Shopify and Shopify Plus experts focused on building dynamic Shopify custom designs for our clients all over the world. Minion Made believes in coming up with original ideas and turning them into digital work that is both innovative and interactive. They are a team of professional developers inspired by creativity and driven by client success. Minion Made has developed websites for clients big and small in every industry. Their versatility is well-tested and ingenuity is well-proven. Minion Made is a well-respected, well-decorated development agency. With over 30 years of combined development experience, their team is well-versed in all facets of development, design, search engine optimization, conversion optimization and more.

Visit Minion Made online at: https://minionmade.com/

14. Olive Street Design
Olive Street Design is an award-winning & nationally recognized Chicago web design firm. They carefully analyze clients’ wants, needs to gain a thorough understanding of their business model and objectives. This allows Olive Street Design to carefully craft a unique strategy to surpass each brand’s goals. Olive Street Design focuses on collaboration, communication, and commitment. This not only makes for a nice alliteration, but also encompass why they have successful partnerships.

Visit Olive Street Design online at: https://www.olivestreetdesign.com/

15. ONLINICO

ONLINICO offers software development services for startups. They provide web, mobile and API development, QA services and continued support. ONLINICO is flexible and adjusts to the startups' special needs, allowing them to transforms ideas into a successful market offering.

Visit ONLINICO online at: https://www.onlini.co/

16. Sound Strategies, Inc.

Sound Strategies builds branded web presences, which encompasses websites, blogs, SEO footprints and social media presences – the forward-facing elements that help drive traffic to a business. Their goal is to expand the reach of their clients’ web presence and drive more traffic to their business. Sound Strategies is a small New York-based web development company and SEO firm. Their high level of expertise and success keeps driving them to learn and grow. Their clients range from small businesses to large media companies, including the Peabody award-winning blog for the US Supreme Court - scotusblog.com.

Visit Sound Strategies online at: https://soundst.com/

17. Techliance

Techliance is a leading information technology services company that provides web development and mobile app development, including Android app creation and iOS application solutions. Techliance is headquartered near Salt Lake City, Utah, United States. It has been delivering quality IT services for businesses of all sizes worldwide for the last 10 years. Techliance also has a development office in Lahore, Pakistan, but their United States team gives clients contact with someone local to their business. Techliance’s many dedicated employees in the overseas office help to reduce development costs while still meeting clients’ budget and timeline.

Visit Techliance online at: https://www.techliance.com/

18. Terasol Technologies

Terasol's mission is to create apps that would help people learn and grow with technology. Every member of Terasol shares the same dream of working towards building apps that would not only make history, but also give users the opportunity to experience unique technology that could then become an essential part of their lives. A lot has changed since they developed their first app – since then, Terasol Technologies has grown with each project and refined their skills to serve nothing short of perfection. They plan to become an umbrella company in order to cushion new startups and, most importantly, provide launch pads to new dreams like Logix, Drill Out, Aeons, Polar Catch, Gravity 1.0 and similar innovative apps and games.

Visit Terasol Technologies online at: https://www.terasoltechnologies.com/

19. VAIRIX Software Development - A Kubikware company

VAIRIX Software Development - A Kubikware company is a web and mobile app development boutique based in Uruguay that helps U.S. startups and businesses build and grow through end-to-end development and staff augmentation services. They are an agile, highly responsive team of expert developers ready to help brands scale, build innovative products and reach their business goals. VAIRI’s long-term partners continue to choose them for their convenient timezone, competitive rates and proven track record of successful projects.

Visit VAIRIX Software Development online at: http://www.vairix.com/

20. W3care Technologies

W3care Technologies is an IT company based in India and founded in 2010. W3care has been providing the best website development, extension, and maintenance services to its clients. They have expertise in web development and provide development services for all countries. W3care has successful and satisfied clients through their work with Magento, ExpressionEngine, WordPress, Drupal, Joomla, Cake Php, Core Php, CodeIgniter, and other technologies. They also have a team of expert mobile app developers for the Android and iPhone/iPad. W3care has deployed many mobile applications successfully and also have their own quality assurance and digital marketing teams available for services.

Visit W3care Technologies online at: https://www.w3care.com/

21. Web Peppers

Web Peppers specializes in custom web development and interactive design. They can design your website to be consistent with your company’s brand image, or help you create an entirely new corporate identity. By choosing Web Peppers to handle business needs, clients can benefit from the constant quality of work! Web Peppers offers a wide range of web development services that are all delivered using the latest technologies with the highest quality. Their main goal is to help their clients meet business goals and market themselves online successfully. Web Peppers can strategically help build brands, improve clients’ global web presence, and develop more meaningful relationships between customers and brands.

Visit Web Peppers online at: https://web-peppers.com/

22. WeblineIndia

WeblineIndia is a veteran web development and mobile app development company that has delighted clients across 25+ countries since 1999. They have earned a niche position as one of the most reliable offshore software development companies. Through their proven RelyShore Model, WeblineIndia helps everyone – from startups to enterprises – with their offshore outsourcing needs for Agile-based software development. Their RelyShore model ensures the highest quality at affordable costs through flexible engagement models.

Visit WeblineIndia online at: https://www.weblineindia.com/

23. WebNet Creatives

WebNet Creatives is a leading creative and digital marketing agency helping companies grow their business by finding new prospects online through search engine optimization (SEO), pay-per-click (PPC), social media programs (SMM), and other marketing strategies. They offer end-to-end custom web and mobile application development services with the focus on PHP Framework/Angular JS/Node.js, Java/Spring Framework, Blockchain & IoT technology, and Android/iOS mobile application development platforms. WebNet Creatives has over a decade of experience and has successfully delivered more than 550+ projects to companies in over 32 countries such as Australia, Bangladesh, Canada, Greece, New Zealand, US, UK, UAE, and beyond.

Visit WebNet Creatives online at: https://www.webnetcreatives.net/

24. worldwideRiches Website Design and SEO

worldwideRiches Website Design and SEO has helped hundreds of businesses get to the next level by growing their brands through increased leads, sales, and high conversions. Local businesses – including contractors, lawyers, and doctors, as well has Fortune 500 companies – have seen their businesses flourish using their innovative digital marketing platform, which combines proven SEO strategies with innovative web designs and best-in-class web hosting. Specializing in Wordpress development, as well as traditional HTML5, PHP and MySQL platforms, worldwideRiches Website Design and SEO aims to increase clients’ sales, give their websites a modern look, and provide professional, reliable service.

Visit worldwideRiches Website Design and SEO online at: https://www.worldwideriches.com/

25. Z Dezignz

Z Dezignz is a Brooklyn-based web design company in New York that serves Manhattan, Queens, Long Island and Staten Island. Z Dezignz has an experienced and passionate team that lives and breathes search engine marketing, web design, and website coding and development. They make sure that their web design and coding skills are always sharp and up-to-date. Z Dezignz also invests in fostering strong SEO skills and rendering new white hat-proven strategies to increase site rankings for clients. Not online can Z Dezigns create an amazing website, they can drive targeted traffic to the site as well!

Visit Z Dezignz online at: https://www.zdezignz.com/

Brands can view the best web development firms by average hourly rates, case studies, leadership, rankings and more on DesignRush. Users can easily filter to compare website development agencies and find the best web developers that will build a successful site.

About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Web Development Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.

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Stephanie Sharlow
@designrushmag
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