The Trade Group and EGENCY Win AMA DFW Marketer of the Year Honors for OP Live Dallas

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The Trade Group (agency) and EGENCY (client) received top honors in the Event Marketing category for conceptualizing and executing OP Live Dallas, a live family-oriented esports event. EGENCY VP of Marketing Stephanie Chavez and event partner SMU Guildhall’s Mark Nausha accepted the award at the Marketer of the Year Awards Gala held May 2, 2019.

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“The Event Marketing category was the most competitive category. Six different projects made it to the finalist spot, and we won the top honor. Our team gave blood, sweat and literal tears to this project, so it meant a great deal to have all of our work and success recognized.” Chavez says.

The Trade Group, a full-service event marketing and creative design firm, and EGENCY, a premier esports venue and community builder, are pleased to announce that they were recognized by the Dallas-Fort Worth chapter of the American Marketing Association (AMA DFW) as recipient of the Marketer of the Year Award in the Event Marketing category. Winners were announced at a gala hosted by AMA DFW on May 2, 2019.

EGENCY VP of Marketing Stephanie Chavez was delighted to receive the award among so many deserving entries and was also very proud of her OP Live Dallas team. “The AMA is such an esteemed organization, so receiving an award from them was truly an honor. The Event Marketing category was the most competitive category. Six different projects made it to the finalist spot, and we won the top honor. Our team gave blood, sweat and literal tears to this project, so it meant a great deal to have all of our work and success recognized,” Chavez says.

The Trade Group and EGENCY were among six finalists in the event marketing category. Chavez believes a major differentiator was OP Live’s unique offering. As Chavez explains, “When our names were announced, the presenter acknowledged several reasons why our entry stood out. These included the fact that we successfully marketed to a hard-to-reach demographic as well as in the ‘new’ industry of esports. This combined with the amazing results we produced and how we included so many diverse groups —parents, students (of all ages), industry leaders and more—was why they chose OP Live.”

EGENCY held several pro, collegiate and amateur esports competitions, as well as a hackathon event for younger students, at OP Live. Through ‘Parent and Powered Talks,’ EGENCY offered both parents and students insight into the educational and career aspects of gaming.

EGENCY was also able to cultivate an impressive list of partners, sponsors and other collaborators for OP Live Dallas, which helped raise visibility for the event. These included: partner SMU Guildhall (the No. 1 graduate school for video game development in the world); partner GameStop (multi-channel retailer of video games and more); sponsor Reaction A/V (handled all A/V installation for the event); The Trade Group (handled all design, fabricating and general contractor services for the event); partner Envy Gaming (owner/operator of esports franchises Team Envy and The Dallas Fuel); as well as fundraising for charity ExtraLife -- an organization that enlists gamers to raise funds for kids in their communities, including Dallas’ Children’s Health.

According to Chavez, “No other esports event brings together gamers, parents, academia and industry at one cohesive event like OP Live Dallas did. We were so humbled by the support we were able to enlist from the gaming community and the positive response we received from attendees. To receive the AMA DFW Marketer of the Year honor is definitely icing on the cake.”

To learn about EGENCY’s venue building and marketing solutions for esports, please visit http://www.egencyglobal.com or call 972-323-6354 to speak with an EGENCY esports expert. For information on The Trade Group’s creative design and live event solutions, visit http://www.tradegroup.com or call 800-343-2005 today.

About The Trade Group
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company’s team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.

About EGENCY:
EGENCY is one of the most experienced esports firms in North America, offering a full suite of services from event production, customer/fan engagement, sponsorship and talent marketing to data analytics, media and strategic marketing. EGENCY is the leading strategic advisor in helping brands, event and media properties, and teams looking to navigate and capitalize on the rapidly expanding esports ecosystem.

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Stephanie Chavez

Stephanie Chavez
EGENCY
972-323-6354
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