The Traffic Group’s Guckert to Speak at IBTTA

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Guckert to Discuss on Impact of Driverless Vehicles on Tolling

Wes Guckert, President & CEO, The Traffic Group

Guckert will present as part of the Connected and Automated Vehicle (CAV) Working Group, discussing specific risks and opportunities for the tolling industry associated with emerging CAV technologies.

Wes Guckert, PTP, President & CEO of The Traffic Group, Inc. (TTG) – one of the nation’s leading SDVOSB traffic engineering and transportation planning firms – will be a featured speaker at the International Bridge, Tunnel and Turnpike Association’s (IBTTA) 86th Annual Meeting & Exhibition, taking place in Baltimore, Maryland October 14-16, 2018.

IBTTA’s largest event of the year brings together experts from around the world to collaborate on a wide-ranging slate of technical, management and policy issues affecting the tolling industry. This year’s event focuses on hot topics across the full spectrum of relevant issues.

Guckert will present as part of the Connected and Automated Vehicle (CAV) Working Group, discussing specific risks and opportunities for the tolling industry associated with emerging CAV technologies. Specifically, Guckert’s session will delve into the impact self-driving cars will have on tolling, and why it is important for cities across the globe to figure out their tolling strategies now, before AVs are mainstream.

Guckert feels dynamic tolling and congestion pricing are necessary to help curb our world’s traffic issues, which eats into our global economy, quality of life, and environmental health. “Think of this: even Disney World allows you to pay extra for the shorter line,” notes Guckert.

With more than 40 years industry experience, Guckert is a recognized and well-respected expert in the field of traffic engineering, and transportation planning. Guckert has played a major role in over 8,000 projects spanning both urban and suburban areas throughout the United States, as well as internationally.

In addition to Guckert’s technical expertise, he is often asked to serve as an expert witness, testifying before District Courts and Planning Commissions on traffic engineering and transportation planning issues.

A Fellow with the Institute of Transportation Engineers (ITE), Guckert is a frequent speaker on the topic of driverless cars and their coming impact on urban areas. Guckert is a member of the Texas A&M Transportation Technology Advisory Council, whose purpose is to advise Texas A&M Engineering on automated transportation research; RELLIS Campus development for transportation technology research and testing; and Texas A&M Campus Transportation Technology Initiative deployment. He is also Immediate Past Chair of the Urban Land Institute’s (ULI) Public Development Infrastructure Council (PDIC) and a Harvard University Lecturer.

In addition to his upcoming presentation at IBTTA, he has also presented on the topic of self-driving vehicles at a NAIOP conference in which he keynoted, spoke at the International Council of Shopping Center’s (ICSC) RECon on multiple occasions, the Intelligent Transportation Society’s (ITS) ITS America, ITE’s Annual Meeting, and the National Parking Association’s (NPA) Convention & Expo. He has also presented at multiple national and international ULI events. His Harvard Lectures are also focused on automated vehicles.

About The Traffic Group, Inc.
Established in 1985, The Traffic Group, Inc. (TTG) is a Service Disabled Veteran-Owned traffic engineering and transportation planning specialty firm headquartered in Baltimore, Maryland.
Through use of sophisticated technology and the in-house experience of more than 70 industry professionals, TTG offers services that help determine road improvements, signal and sign location, lighting plans, land usage, public facility and capacity issues, and security measures. With over 3,000 pieces of traffic data collection equipment, The Traffic Group has the largest inventory of such equipment in the U.S. and conducts more than 100,000 counts for clients annually.

The Traffic Group has provided services on a wide variety of Federal, state, and local government projects, including the National Guard Headquarters, the Pentagon, National Institutes of Health, and the Food and Drug Administration (FDA).

For more information about The Traffic Group, visit the company’s website at or follow them on Twitter @TheTrafficGrp.

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