The University of Akron and Incept Partner to Bring Marketing and Sales Experience to Students
Partnership provides real-world experience to students in preparation for graduation
CANTON, Ohio, Oct. 22, 2018 /PRNewswire-PRWeb/ -- Incept, a leading Northeast Ohio based marketing firm, has announced the expansion of its business with a second office space located at The University of Akron and in partnership with The Gary L. and Karen S. Taylor Institute for Direct Marketing and Ronald R. and Diane C. Fisher Institute for Professional Selling. This partnership will leverage the growing and diverse talent pool of The University of Akron students while providing these students with practical experience in their field.
"We're thrilled to be partnering with the University of Akron," states Sam Falletta, Incept's Chief Executive Officer. "The education I received at the University of Akron and my first job working for the Taylor family were two of the more impactful opportunities of my career, and I am delighted that this partnership is in place to help accelerate the growth of tomorrow's sales and marketing leaders in the region."
Incept is a leading marketing partner that provides on-demand marketing and sales services to local and national clients. They've developed award-winning multi-channel marketing and lead generation campaigns for some of the country's most recognizable brands, including Serta, AARP, and the American Red Cross.
"This partnership is a perfect example of how the Taylor Institute fulfills its mission of 'Where Theory Meets Practice,' Jacob Farrar, Director of the Taylor Institute for Direct Marketing, states. "Students in the Department of Marketing will gain valuable 'real-world' experience that will translate into immediate impact on their initial jobs upon graduation."
The Taylor Institute for Direct Marketing and The Fisher Institute for Professional Selling are nationally recognized for their programs in marketing and sales. These institutions produce top-notch graduates and The Fisher Sales Institute for Professional Selling is one of only 13 certified, professional sales program in the world. The Taylor Institute was founded to help students gain practical experience in all forms of direct marketing and to promote direct marketing as a career opportunity.
"We're excited to provide these outstanding sales and marketing students opportunities to utilize the skills they have learned to help drive growth for our clients," states Darren Hudach, Incept's Chief Growth Officer. "Gathering this experience during their college career is going to give them a significant advantage in their first role after graduation and provide several of them opportunities to continue their development at our headquarters in Canton, Ohio."
There will be a ribbon cutting ceremony to officially open the Incept Communications Center at The Taylor Institute for Direct Marketing on Friday, October 26th at 12 pm.
About Incept
Incept is a leading telemarketing partner focused on engaging, converting, and retaining their clients' customers through interactions designed to strengthen relationships. Throughout the last 20 years, Incept has partnered with some of the nation's most successful companies, including Microsoft, Honda, and the American Red Cross to develop the most effective multi-channel marketing and B2B lead generation campaigns to drive faster and more profitable growth for their clients. Learn more here: http://www.inceptresults.com
About The Taylor Institute for Direct Marketing
The Gary L. and Karen S. Taylor Institute for Direct Marketing was established at The University of Akron in 2003 with a major gift from Gary and Karen Taylor, UA alumni and leaders in direct marketing. The Institute was founded to educate undergraduate and MBA students in the specialized ideas, issues and techniques of Direct/Interactive Marketing. Learn more here: https://www.uakron.edu/cba/centers-and-institutes/taylor/index.dot
SOURCE Incept
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