You will need to file your application with the Secretary of State and the US Patent and Trademark Office. Although this can be a tedious process, it will prove invaluable in the long run.
Bend, OR (PRWEB) November 30, 2016
When starting a business, choosing the right name is of utmost importance. “It conveys your brand and image,” said attorney Anthony Albertazzi, founder of the Albertazzi Law Firm. “Hopefully it helps the public understand what you are doing, in a nutshell.”
Once a business owner has decided on a name, Albertazzi shares the following two tips on what they need to do next:
No. 1: Register the business name with the Secretary of State. “Most people are familiar with the Secretary of State in their jurisdiction. This office keeps track of business names used by people, connecting real people with business names,” said Albertazzi. “This service is provided for the benefit of the general public, making it easy for someone to go to the Secretary of State’s website to answer a basic question: Who is behind this business? After all, whatever the name used, businesses are ultimately the people behind them. As a business owner, you can also find out if someone else has already thought of your business name and is using it.”
No. 2: Protect your legal rights to the business name. “Perhaps you think that by filing the business name with the Secretary of State you ‘own’ the business, or at least the name of the business. This is a common misconception,” stressed Albertazzi. “What you have done is fulfill your duty as a business operator, but not done anything to protect your legal rights to the business name. If you want to obtain a trademark or wordmark, you will need to take other steps to protect yourself. You will need to file your application with the Secretary of State and the US Patent and Trademark Office. Although this can be a tedious process, it will prove invaluable in the long run.”
About Anthony Albertazzi, the Albertazzi Law Firm
Anthony Albertazzi specializes in bankruptcy (chapters 7, 11, 13), asset protection, real estate and probate, and is licensed in Oregon and California. Practice areas of the Albertazzi Law Firm also include adoption, business litigation, family law, foreclosure defense and trusts and estate planning. For more information, please call (541) 317-0231, or visit http://www.albertazzilaw.com. The law office is located in the Scanlon Building, 300 SW Columbia Street, Suite 203, Bend, OR 97702.
About the NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. For media inquiries, please call 805.650.6121, ext. 361.