Healthcare Marketing Agency Releases Report on Media Consumption

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Smith & Jones Publishes Newsletter on New Digital Channels and Changes in Consumer Habits

Smith & Jones, an agency specializing in healthcare marketing, released a new issue of Protocol titled “The Changing Media Landscape.”

Protocol is Smith & Jones’ marketing report for c-level hospital executives and practice administrators, and is available on This month’s issue, “The Changing Media Landscape” examines the new media paradigm and its effect on hospital marketing.

In response to changing consumer habits and advances in digital media, healthcare organizations are starting to pull away from paid media, and increase their efforts in owned and earned media.

“Traditional news media consumption, such as print, radio, and local television, has been trending down over the past 10 years,” said Mark Shipley, Strategy Director and Cofounder of Smith & Jones. “Hospital marketers need to adjust their media spend to mimic how patients are consuming information. This opens the door to newer, more efficient media strategies that strengthen campaign integration for maximum results.”

This issue of Protocol covers: media consumption among the four generations, opportunities to target key audiences with new media channels, how to leverage owned and earned media, and how to reallocate media budgets to reflect these marketing trends.

Access “The Changing Media Landscape” and join our email list for notifications of future publications at:

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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Caitlin Mooney

Mark Shipley
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