The Cleaning Authority Closes Out Q2 with Successful Launch of The Cleaning Authority CARES

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Residential Cleaning Franchise Recognizes System’s Top Performers at Annual Convention

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For more than 20 years, The Cleaning Authority has continually made a positive impact on the quality of life of the homeowners it serves, the people it employs and the growing number of franchisees it supports. That consistent success is mostly due to the brand’s unwavering dedication to providing service that’s above and beyond customers’ expectations. Now, as the brand closes out the second quarter of 2016, the leadership team and franchisees have a lot to be proud of—including adding seven new franchisees to the system and achieving a system-wide sales increase of over 11% between second quarter 2015 and 2016.

In April 2016, franchisees gathered at The Cleaning Authority’s 2016 Convention in Baltimore, Maryland to celebrate the brand’s recent accomplishments and brainstorm new ideas to fuel future growth. This year, there was a sharp focus on the brand’s growing network of employees and how franchisees can enhance hiring, retention and leadership to help make unit-level economics stronger than ever before.

“The convention is such a great time, because we really are a franchise family. It gives us the opportunity to catch up, connect with each other and reflect on how far we’ve come during the last year,” said Heather McLeod, director of marketing for The Cleaning Authority. “It’s also a great chance to inspire our entire system to further exceed expectations in the years to come. We’re always looking to grow and build from that momentum because ultimately we want to continue to make the next month or the next year better than the last.”

To honor the franchisees and employees that have helped propel the brand forward year after year, several of The Cleaning Authority’s top performers were recognized at the 2016 Convention.

Employee of the Year: Michelle Bonner of Heath, Ohio; Cristina Villegas of Austin, Texas; Valerie Chapman from Etobicoke Mississiauga, Ontario, Canada; Nemesis Silva from Oklahoma City, Oklahoma; and Maria Raigoza from Arlington, Texas.

Other award highlights include:

  •     Quality Inspector of the Year: Dericka Francis of Columbia, Maryland
  •     Manager of the Year: Patricia Martinez of Sacramento, California
  •     Hall of Fame Inductee: Pete and Pam DeLorme of Knoxville, Tennessee
  •     Rising Star: David Villa of Tyler, Texas
  •     Resale of the Year: Susan and Allen Thrift and Chris Perez of Plano-Frisco, Texas
  •     Rookie of the Year: Ariel and Paulina Gerberhoff of San Diego, California
  •     Franchisee of the Year: Randy Thomas of Indianapolis, Indiana

During the annual event, the brand also proudly announced a new initiative—The Cleaning Authority CARES, which was developed to help the millions of food insecure households throughout North America. Designed to engage every franchisee, the program encourages The Cleaning Authority locations to give back to their local communities by collecting and donating food to those in need.

This summer, the brand hosted its first system-wide The Cleaning Authority CARES collection and had buy-in from more than 150 offices, nearly 75% of the franchise system. The Cleaning Authority CARES committee, which was comprised of five franchisees, volunteered their time to decide on the focus of the program, put together the campaign structure and share the initiative with franchisees. While organizing a food drive independently might have been a daunting task to take on, franchisees found it to be an easy program to execute thanks to the support and materials provided by the committee and corporate staff.

The brand collected 13,883 grocery bags of food, totaling 120,622 pounds to donate to various organizations across the country including Second Harvest (9,655 lbs.), Gleaners Food Bank (6,689 lbs.), Feeding America (4,469 lbs.), Catholic Charities (2,175 lbs.) and Salvation Army (1,232 lbs.).

“We started The Cleaning Authority CARES as a way to help our franchisees better facilitate what they’re already doing. We have many franchisees that were already doing charitable work at their locations. As a franchise system, our biggest strength is learning what our individual franchise operators are doing and applying those best practices to the entire company,” McLeod said. “We listened to our franchisees and realized we could help them be even more efficient and effective in their community outreach. Realizing the strength in numbers, we decided to focus on a food drive together. The first campaign was tremendously successful and we look forward to seeing how it grows.”

The Cleaning Authority CARES will conduct a second campaign beginning in November. It will then continue to run two food drives a year, one during the summer and one around the holidays, as these are the times food banks need the most help.

About The Cleaning Authority
Founded in 1989, The Cleaning Authority has been franchising for almost 20 years and has more than 200 locations in the United States and Canada. Completing more than 1.7 million cleans last year, the company is responsible for the proprietary “Detail-Clean Rotation System” designed to guarantee a thorough clean. The Cleaning Authority is an environmentally responsible residential cleaning franchise. For more information, please visit http://www.thecleaningauthority.com or follow us on Twitter @LiveLifeWeClean.

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Lauren Boukas
No Limit Agency
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