Pioneering Hearing Aids Now Available from The Hearing Group

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The Hearing Group, a northern New Jersey hearing center, is the first locally to offer two new hearing aids with groundbreaking technology to accommodate diverse patient needs.

"Many people are amazed to discover how today's hearing aids go way beyond their basic purpose," said Robbi Hershon, Au.D., CCC-A

The Hearing Group is now offering two new hearing aids, both of which incorporate pioneering technology to better accommodate the individual lifestyle needs of patients with hearing loss. Each hails from a significant player in the assistive listening device market; Phonak and Oticon, Inc.

The small receiver-in-canal (RIC) Audéo B-R from Phonak's Belong platform employs the industry's first built-in lithium-ion battery offering 24-hours of service with one nightly charge and 40 percent more power than similar devices. It eliminates constantly exchanging disposable batteries when power runs low. A second new device, the Oticon Opn™, introduces advanced technology that allows users to clearly hear one speaker in a crowded location, such as a noisy restaurant, without dampening other nearby speakers. The Oticon Opn™ offers clear hearing of multiple conversations in any strident environment. It also has web connectivity features.

"Many people are amazed to discover how today's hearing aids go way beyond their basic purpose," said Robbi Hershon, Au.D., CCC-A, an audiologist at The Hearing Center. "The miniaturization and performance qualities behind smartphone technology is now driving more discrete RIC construction that's practically invisible, along with clearer sound quality, longer battery life and now web-based options that link hearing aids to the digital devices we interact with each day. One can even engage house lights or appliances automatically when switching on the hearing aid each morning," he said.

He cited the Oticon Opn™ as an example. It has an app that connects to a TV or Apple Inc. product making listening to music, voice or video chats clearer and more coherent. It's also the world's first hearing aid to directly link to the Internet so users can create their own connections through the IFTTT (If-This-Then-That) network of enabled devices. The B-R also addresses today's lifestyle trends through its sealed, rechargeable lithium-ion battery. By providing a full day's service, wearers have more time to work, play or travel without fear that the device's loss of power will compromise their hearing. It can also wirelessly join with cordless phones, smartphones for remote volume control or optional wireless microphones.

These hearing aids and similar products for mild to severe hearing loss are available at The Hearing Group, 1001 Pleasant Valley Way Ste 4, West Orange, N.J. 07052. Phone them at 973-243-8860 or visit on the web at

The audiologists at The Hearing Group have more than 44 years combined experience diagnosing and treating hearing disorders. The practice serves Northern New Jersey residents with ear conditions or other hearing-related issues, from small children to senior citizens. Hearing exams using highly sensitive audiology equipment are offered, as are custom prepared ear molds for noise protection, swimming or other ear care applications.

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