New York Designer Farvardin Fathi to Crowdfund Luxury Purse Hanger, The Hookup

The Hookup elegantly keeps handbags safe, clean and off of the ground

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The Hookup
The Hookup is a simple and functional tool that solves a daily worry of every woman: how to keep her handbag clean and protected.

Charlotte, NC (PRWEB) July 01, 2014

The team behind The Hookup, a luxury purse hanger, is gearing up to launch a crowdfunding campaign on Kickstarter to help cover initial material and manufacturing costs of the product. On Monday, July 7th, the campaign will kick off with the hopes of raising £10,000 over the span of 40 days.

Inspired by two iconic symbols, the heart and the script letter “S”, The Hookup is a simple and functional tool that solves a daily worry of every woman: how to keep her handbag clean and protected. With just a twist, the heart is transformed into a hook that can hang numerous items including a purse, umbrella, coat, shopping bags, and much more. The Hookup’s unique, patented design allows it to attach to almost any surface such as doors, tables, bars, closets, desks, chairs and more.

“After The Hookup’s creator’s sister had her Hermès Birkin handbag stolen off the floor of a bar, she knew it was important for women to have a way to keep their handbag and belongings safe while out and about,” says Karl Strepkoff, The Hookup’s Project Manager. “The Hookup allows women to be worry-free and enjoy their time out with friends and family.”

The Hookup is so beautifully designed, the heart-shaped piece can also be elegantly hung from any handbag for quick access when needed. Handcrafted from eighteen aluminum-alloy parts and finished in precious metals, such as 22K Gold, 14K Gold, Platinum and Black Pearl, The Hookup can hold up to 33lbs of weight and hang almost anywhere.

Those interested in helping the team behind The Hookup can contribute to the product’s Kickstarter campaign beginning on July 7th. For each contribution, backers can choose from different rewards including limited-edition keychains and stylus ballpoint pens, discounted Hookups for some of the first backers and full sets of The Hookup for those looking for something to match any handbag or outfit.

The Hookup will cost £65 for the first 100 backers before the price increases to £80. The full set with each finish can be pre-ordered on Kickstarter for just £300. For more information, visit http://bit.ly/HookupPref.

ABOUT THE HOOKUP

The Hookup was created to alleviate the daily worry of women: how to keep her handbag clean and protected. Inspired by two iconic symbols, the heart and the script letter “S”, The Hookup hangs elegantly from any handbag for quick access. With a simple twist, the heart shape transforms into a hook from which women can hang a purse, umbrella, coat, shopping bags, and much more. To learn more about The Hookup, visit http://bit.ly/HookupPref.


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