A Clean Bill of Health for Advertising, Media, Marketing Lead Database

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Business development teams undergo CRM and Contact Database spring cleaning exercise with The List.

It's amazing how quickly a CRM, Contact Database, or Marketing Automation Platform can be filled with out-of-date information.

The List launches new Managed Database Services division to help business development teams stop chasing dead-ends by undertaking a spring clean of their Advertising, Sponsorship, Media and AdTech lead databases.

"Customers at The List have asked us to create a platform to audit and update their contact leads databases, with the ability to keep them clean through an maintenance program. Now we have," said Dave Currie CMO of The List.

The List can now audit any new business contact database file, detecting and correcting (or removing) corrupt or inaccurate records for brands, agencies and the decision makers within them.

"It's amazing how quickly a CRM, Contact Database, or Marketing Automation Platform can be filled with out-of-date information on leads, accounts and contacts if not properly maintained. Before undertaking a concerted marketing or proactive business development program, a small investment of time and resources up-front to ensure those leads being pursued are accurate pays dividends in terms of your outcomes," Dave Currie continued.

Appending cleaned records is a common data cleansing practice. "Not only does The List audit and clean the existing records of a customer's database, we then append any available field our customer may need from our database of over 37,000 national and emerging brands and their agencies. These include brand relationships and job function, job title, validated email address, physical address, direct dial phone and public LinkedIn address," notes Billy Boydston, Director of Research - The List.

He continues, "New Business Database integrity for advertising agencies, media properties and publishers is an ongoing challenge, so we include the option for our customers who value accuracy to use our maintenance platform to automatically check and provide updates of changes on scheduled intervals throughout the year."

How dirty is your database? Get a spring clean health-check for your advertising, media or marketing database here.

About The List.
As the most comprehensive, accurate and widely used resource for agency new business, media sales and advertising technology professionals, The List offers a suite of business development solutions that allow clients to relevantly connect and engage with advertisers and brand owners across North America and the United Kingdom. Through primary research The List creates exclusive, actionable intelligence that allows business development teams to prospect the advertising, media and marketing contacts at their most sought-after companies and brands.

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