New Book Offers Game-Changing Approach to Business Presentations

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Granville Circle Press announces the July 15, 2014 publication of “The Orderly Conversation,” a groundbreaking resource for business presenters.

The Orderly Conversation: Business Presentations Redefined

The Orderly Conversation: Business Presentations Redefined

Much of what’s taught about business presentations needs to be replaced.

Granville Circle Press announced today the publication of “The Orderly Conversation: Business Presentations Redefined” by Dale Ludwig and Greg Owen-Boger, a book that promises to change the way business presenters think about the everyday presentations they deliver. The authors, communication experts with Turpin Communication (Chicago), offer a revolutionary approach that turns the old “Public Speaking 101” model on its head.

“The 101 model has been causing trouble for business people for years,” said Ludwig. He should know. He taught Public Speaking courses at the University of Illinois early in his career and has been working with business presenters since 1989.

“Much of what’s taught about business presentations needs to be replaced,” says Ludwig. “Traditional methods focus on ‘speechmaking.’ Speeches are a type of performance, something that can be rehearsed and perfected. Business presenters need something fundamentally different because delivering a speech will not help them close a complex deal, reach alignment with a team, or gather feedback on a broken process.”

This practical, realistic approach to business communication is one that turns away from “speechmaking” to focus on managing an “orderly conversation,” the type of lively interaction that thrives on the natural give-and-take between presenter and audience. Developed through years of Turpin Communication’s presentation workshops, this change in approach dramatically improves and empowers their clients’ internal and external communication.

“This could change the way people do business! Where was this book when I was starting out?” said Pamela Meyer, Ph.D., author of "From Workplace to Playspace: Innovating, Learning and Changing for Dynamic Engagement."

“Most presenters knew they weren’t delivering formal speeches, but the assumptions they were making and strategies they used didn’t reflect that,” says Owen-Boger. “Thinking of presentations as conversations changes everything: from preparation and delivery, through managing interactions, to how you judge your success when it’s all over.”

The Orderly Conversation takes readers through a clear and accessible process, inviting readers into one of the authors’ workshops to learn how to

  •     Frame a presentation as an extension of what came before
  •     Craft compelling visual aids that prepare you for the moment the conversation starts
  •     Engage listeners in a comfortable, flexible, and persuasive conversation
  •     Create the environment for productive interaction while maintaining control over the message
  •     Be clear and concise when thinking on your feet

“Most books on the subject stress how to look good speaking at people,” said Blaine Rada, professional speaker and management trainer named “America’s Greatest Thinker.” “’The Orderly Conversation’ shows how to truly connect with people, so you can stop performing and start engaging.”

Granville Circle Press calls their latest offering “eminently practical; real-world advice for the real world of business.” The Orderly Conversation is available now at, Amazon, and other online book retailers.

Granville Circle Press--"Communicating Good Ideas.", including “Living Proof: Telling Your Story to Make a Difference,” selected by Kirkus Reviews as a “Best of 2012.” The Orderly Conversation, ISBN 978-0-9838703-2-6 $21.95

Turpin Communication (Chicago) was founded in 1992 to provide the best presentation and facilitation skills training available anywhere. Since then it has helped business presenters in a broad range of industries and organizations focus on the skills and techniques that help them succeed. Authors Dale Ludwig and Greg Owen-Boger are available for key note addresses and to speak at conferences and corporate meetings.

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Kyle Carlson

Dale Ludwig and Greg Owen-Boger
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Turpin Communication
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