The Search Monitor Creates Industry’s First Search Marketing Visibility Score™

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The new metric gives search marketers a single metric to grade their search presence versus their competitors across Paid, Organic, and PLA results.

Search Marketing Visibility Score™

The Search Marketing Visibility Score provides a fair and comprehensive scoring standard for the search marketing industry.

The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today launched the industry’s first system for scoring a company’s search presence across the entire search engine results page.

The Search Monitor created the SMVS™ by combining its daily ad monitoring data for millions of keywords and thousands of companies with a weighting system indicating a company’s likelihood to receive a click given its competitors’ presence.

“When consumers search, they look for the best results across the entire page,” explained The Search Monitor’s CEO, Lori Weiman. “A search marketing strategy should be evaluated the same way, as a comprehensive view of Paid, Organic, and Shopping results."

Company officials explained that the SMVS lets search marketers understand how they compare against current competitors, as well as identify new threats or industry entrants.

Officials also explained how the score can be broken down into sub-scores for Paid, Organic, and PLAs. This feature provides an SEO/SEM agency, a brand, or a retail executive with the evidence they need to increase spend to be more competitive, maintain current spend levels, or re-allocate budgets between Paid, Organic, and PLA.

“Our clients asked for a single metric for search presence that covers the entire search results page and, importantly, is on the same scale as their competitors,” continued Weiman. “The Search Marketing Visibility Score provides a fair and comprehensive scoring standard for the search marketing industry, similar to what the Credit Score has done for the credit industry.”

Company officials have encouraged search marketers to visit the SMVS section on TheSearchMonitor.com to learn more about the Search Marketing Visibility Score and find out how they score versus their competitors.

About The Search Monitor
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more, please visit http://www.thesearchmonitor.com.

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Ken Barber
The Search Monitor
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