Fighting to End the Tobacco Epidemic: New Resources from Journeyworks Publishing Now Available for Effective Youth Prevention Campaigns

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Early studies show e-cigarettes are tempting young people which may lead to future tobacco use. New educational resources from Journeyworks Publishing can help counter the aggressive marketing of e-cigarettes to youth.

risk of tobacco and e-cig use
Journeyworks Publishing, a leading provider of tobacco education and prevention materials, stands with the Surgeon General - it is time for aggressive counter-marketing campaigns to end the tobacco epidemic.

Since the Surgeon General’s first report in 1964, it is estimated that 20 million people have lost their lives due to tobacco. The conclusion reached in the 2014 Surgeon General’s report “The Health Consequences of Smoking - Fifty Years of Progress” is clear: tobacco use harms nearly every organ in the body. The report urges aggressive action and estimates that without effective prevention efforts, over 5 million of today’s youth will join the ranks of those who die early from tobacco-related disease.

Tobacco companies know young smokers often become life-time users. Studies reveal a direct correlation between marketing to adolescents and their experimentation with e-cigarettes and other tobacco products. The teen years are a vulnerable time, when cognitive skills are being developed, and young brains are susceptible to advertising. The producers of the expanding e-cigarette (or vaping) industry are capitalizing on this vulnerability with aggressive marketing to young people (candy flavored vape juice? really?). A recent study by the Centers for Disease Control illustrates how well the tactics are working: increasing numbers of adolescents are experimenting with e-cigarettes, making them more susceptible to traditional tobacco products in the future.

Journeyworks Publishing, a leading provider of tobacco education and prevention materials, stands with the Surgeon General - it is time for aggressive counter-marketing campaigns to end the tobacco epidemic. To help health professionals on the front lines, Journeyworks announces an expanded portfolio of anti-tobacco materials, creating a one-stop resource for groups working to end the tobacco epidemic. Health educators and other professionals are invited to receive review copies of the new tobacco prevention materials, including a clever ‘no vape’ writing pen, by submitting a request at the Journeyworks Publishing The Truth About Tobacco review pack page. Just click here.

The complimentary review pack contains four new, timely and informative pamphlets:
“The Truth About Vaping, E-Cigs and Hookah Pens”
“Vaping and E-Cigarettes: 8 Things Every Parent Should Know”
“Smoking: It's Even Worse Than You Think”
“Little Cigars: 6 Big Problems”
Plus a sample of the “Anti-Vaping Pen”

About Journeyworks Publishing
Journeyworks Publishing is a national health education and health promotion publisher with more than 10,000,000 pamphlets, brochures, booklets, posters, bookmarks, videos, digital pamphlets and other products distributed each year. Used extensively by public health departments, hospitals, schools, VA programs and more, Journeyworks materials are known for being creative, effective, easy-to-read and accurate. You can learn more by visiting http://www.journeyworks.com.

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Nancy Calhoun
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