Three Best Friends Unite to Form Subzeromasks.com

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Ben & Blake Ricciardi and Travis Lubinsky Pivot their Successful Careers to Help Those in Need During Pandemic by Creating a Socially Conscious Mask Company

"We just want to help as many people as we can," said Blake Ricciardi Co-Founder of Subzero Masks. "As we reopen our businesses and return to some sense of normal activity everyone will need protection. We wanted to do our part to support the global community."

As a result of the COVID-19 outbreak, three best friends Ben & Blake Ricciardi and Travis Lubinsky have joined forces to create a socially conscious mask company, http://www.subzeromasks.com, where for each mask purchased, one will be donated to thousands of charities in need. The team responded quickly by pivoting their current careers to producing and manufacturing face masks. After receiving incredibly positive feedback from celebrities, tastemakers and charity organizations, the founders of Subzero Masks wanted to join forces to help those in need.

The Los Angeles-based premium brand, which launched last month, hopes to give as many masks away as they can and the trio is confident that the need for masks will remain for the duration of the pandemic.

Blake Ricciardi is the chief creative officer of Subzero Masks and is the creator behind the iconic worldwide streetwear brand, Popular Demand. Blake has worked with artists ranging from Diddy to Cardi B and has been featured in leading publications and top TV shows. Ben Ricciardi brother to Blake, is the founder and CEO of Times10, http://www.times10.net, a disruptive creative agency in Los Angeles, California. Times10 works with an impressive array of industry giants including adidas, MGM, Canon, and major big-box retailers. A sought-after social media strategist, Ben has a growing personal Instagram following that has recently hit 1M. Travis Lubinsky is the founder of Flex Watches and was featured on MTV's "Real World" and CNBC's "The Profit.” He is an e-commerce expert with over 10 years of experience. He generated over 1 million dollars within a year of launching his first website, and has sold 8 figures directly to consumers by leveraging his network.

Actor Justin Baldoni (“Jane the Virgin,”) and his organization, The Wayfair Foundation was the first to partner with Subzero Masks. As a result of their collaboration masks were provided to skid row residents in Chicago and Los Angeles. Subzero Masks has also joined forces with the Young California DJ Relief Fund, a charity founded by iHeartRadio’s DJ Amen, designed to help out the professional DJs who have lost revenue as a result of COVID-19. Several DJ’s are using this platform to help lead the call to action. For every Subzero Young California Mask sold, the team at Subzero Masks will donate a mask and a portion of the sales will go towards helping young local DJs.

"We just want to help as many people as we can," said Blake Ricciardi Co-Founder of Subzero Masks. "As we reopen our businesses and return to some sense of normal activity everyone will need protection. We wanted to do our part to support the global community."

When COVID-19 struck and a shortage of masks was happening, Subzero Masks went to work manufacturing thousands of face masks for consumers. Now, Subzero Masks are in high demand from countless industries across the nation. Receiving consistent order requests from large organizations and families, the company is now increasing their offerings to other lines which will include children’s masks, and a matching T-shirt and mask line.

"People just love them, because they are lightweight and machine washable,” said co-Founder Ben Ricciardi. "Not only are these masks versatile but as people return to work the demand will continue.”

“We are grateful that so many charities have reached out to partner with us on our give a mask, get a mask initiative, said co-Founder Travis Lubinsky. “As long as we have the manpower and resources we will continue to produce as many masks as we can.”

Subzero masks are hand-sewn, made-in-USA quality construction. They are reusable and washable (cold water only, air-dry only). The fabric is 100% soft, breathable cotton for durability and comfort. The masks contain flexible straps that are ideal for all adults and teenagers.

For more information and to order larger quantities and in bulk, please visit http://www.subzeromasks.com.

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Amy Prenner
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