“Get The Good Stuff” This Back-to-School Season

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Super Dixon Ticonderoga, Prang Products Now Available at Super Stores

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www.Prang.com

Parents who are ready to “Get The Good Stuff” will be pleased to find Dixon Ticonderoga and Prang products featured at super stores throughout the country.

Dixon Ticonderoga Co. launched its “Get The Good Stuff” campaign at retailers such as Target and OfficeMax to showcase the brands’ high-quality writing and art products. Walmart, the world’s largest retailer, also is stocking up on the world’s finest school supplies just in time for the back-to-school shopping rush.

The “Get The Good Stuff” campaign isn’t limited to Walmart, Target and OfficeMax. Premium products from Ticonderoga and Prang will be popping up at mega-store retailers including, office supply stores and hobby outlets across the country.

“As a parent myself, I’m keenly aware that convenience and fair prices are important considerations when shopping for back-to-school supplies,” said Timothy Gomez, CEO of Dixon Ticonderoga Co. “We not only want to make it easier to find our quality Dixon Ticonderoga and Prang products, we want to help save people a few dollars, too.”

An exclusive coupon offer will give Walmart shoppers an extra incentive to buy. In Dixon’s first exclusive coupon offer, Walmart shoppers will get $1 off any one (1) Dixon Ticonderoga® (24 count or higher) product with the purchase of any one (1) Prang® product.

In addition to Walmart, the list of retailers that will feature Dixon Ticonderoga and Prang products are some of the most-trusted and respected in the country including Walmart, Target, Hobby Lobby, Fred Meyer, H-E-B and Kmart. Office supply stores include OfficeMax, Office Depot and Staples.

About Dixon Ticonderoga Company
Dixon Ticonderoga Co. manufactures and markets a wide range of writing instruments, art materials and office supplies under the Ticonderoga, Prang, Dixon, Oriole, Das and Lyra brands. Headquartered in Heathrow, Fla., the company is a subsidiary of Milan-based Fabbrica Italiana Lapis ed Affini S.p.A. (FILA). For more information, visit http://www.DixonUSA.com.

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Brittany Hobbs
CBR Public Relations
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since: 04/2009
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