In just a few short years, the Internet has gone from a basic communication and research portal to the world’s most important marketing tool, opening the door to a global customer base 24 hours a day.
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Toronto, Canada (PRWEB) January 12, 2014
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to provide its top online tips for helping smaller businesses enhance their brand online in 2014.
“In just a few short years, the Internet has gone from a basic communication and research portal to the world’s most important marketing tool, opening the door to a global customer base 24 hours a day,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “With potential customers seeking out a brand’s products and services at all hours of the day in this competitive online environment, it’s imperative that businesses have an online marketing campaign in place that gets their sites discovered on search engines like Google, Yahoo!, and Bing.”
Unfortunately, Canadian businesses lag behind when it comes to using the Internet to generate sales and reach potential customers. According to the latest data, only 41.1% of small businesses in Canada had a web site in 2012, which means the majority of Canadian businesses are missing out on huge opportunities. (Source: “Table 358-0193,” Statistics Canada web site; http://www5.statcan.gc.ca/cansim/a26?lang=eng&retrLang=eng&id=3580193&pattern=358-0190..358-0202&tabMode=dataTable&srchLan=-1&p1=-1&p2=31, last accessed January 9, 2014.)
“Not only are Canadians online more than anyone else, but over half of all Canadians use the Internet to order products and services,” Reuter adds. “On top of that, with the mobile device penetration rate in Canada nearing 100%, it’s fair to say mobile devices are a core part of everyday life, and that more and more on-the-go Canadians are comfortable making purchases online.”
A web site is the brand’s online storefront and lets it showcase its products and services 24 hours a day to a global market. For smaller Canadian businesses to take advantage of both the growing online and mobile markets, Reuter says that they need to adapt their advertising efforts; that could mean either a web site makeover or a brand new site entirely. It also means ensuring the site is optimized for use by mobile devices.
“With virtually every Canadian connected to the Internet, either through computers or mobile devices, brands are closer than ever to potential customers,” he concludes. “To succeed in 2014, businesses need to think about connecting with customers, whether they’re at home on the couch or on the go. And that’s what online marketing does: help brands target and engage customers that were otherwise out of reach.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).