New York, NY (PRWEB) August 07, 2013
Networking, the act of meeting with other business professionals in order to refer and secure business, is unavoidable. As Fox Business notes in an article entitled ‘A wallflower’s guide to networking’ (published 7/8/13) not many people enjoy it and even fewer feel comfortable doing it. The editor of Belman Insurance Advisor recommends a few easy ways to make networking more comfortable and profitable.
1. Arrive on time. It’s easier to walk into a networking event a little early rather than a little late.
2. Smile. It’s engaging and draws people in.
3. Have plenty of business cards. It’s amazing how many people “run out” right before an event. Make sure to have them at the ready.
4. Ask them questions. Yes, it’s easy to launch into a well-rehearsed speech about the details of different insurance options or on the pitching staff of the New York Yankees, but ask questions. Find out what they are interested in.
5. Practice the “elevator pitch.” It’s uncomfortable for everyone if a speaker is obviously uncomfortable. Even worse, if the speaker is uncomfortable talking about his/her own business.
6. Follow-up. The importance of follow-up can’t be overstated. Whether it be with an email, a social networking message or better yet, a hand-written note, follow up is key to remaining in the person’s brain and creating goodwill.
Professionals have to network. It can become fun and interesting, even for the most patent wallflower. If nerves and fear of public speaking are an issue, and even if they’re not, investing in a public speaking or communications consultant can help polish the presentation. First sell yourself, then sell the product.
Belman Insurance Advisor looks at problems people encounter when trying to network and offers tips to become a networking maven.
BelmanInsuranceAdvisor.com provides valuable business advice to insurance professionals looking to improve their bottom line.