TisBest Releases White Paper on Gift-Giving for Financial Advisors

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Free download highlights benefits of donation gifts for clients

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Emerging scientific research shows just how terrific this gift is for the giver and the recipient.

TisBest Philanthropy announces the release of a white paper titled: “Choosing the Right Client Gift.” The white paper is directed specifically to financial advisors who are considering gifts for their clients.

The white paper draws on a variety of recent scientific research that demonstrates business gifts to be a solid investment. More specifically, the paper shows how giving a charity gift card to a client can help that client experience a variety of positive sensations, including the “warm glow” feeling.

“We believe a TisBest Charity Gift Card is the perfect gift for Financial Advisors to give to their clients,” said Jon Siegel, TisBest Executive Director. “And now emerging scientific research shows just how terrific this gift is for the giver and the recipient.”

A 2006 study by Brazilian researcher Jorge Moll and colleagues at the National Institutes of Health found that giving to charities activates regions in the brain that are associated with trust, pleasure and social connection, which combined create a “warm glow” feeling. The white paper references research conducted by scientists from the fields of economics, sociology, and neuroscience.

“What the research demonstrates,” Siegel said, “is that giving makes people feel better. And the amazing thing about a TisBest Charity Gift Card is that it allows recipients to participate in that giving process.”

Click here to access the white paper for free from the TisBest blog: Choosing the Right Client Gift

About TisBest Philanthropy:
TisBest Philanthropy is a 501(c)(3) nonprofit organization dedicated to fostering the growth of non-material gift-giving. TisBest created charity gift cards in 2007. Charity gift cards work like conventional gift cards, but with one important exception: the recipient of a charity gift card "spends" it by choosing a charity to receive the funds. With a TisBest Charity Gift Card, you make the donation and your recipient decides how to spend the donation, choosing from TisBest's 300+ charity partners.

TisBest cards are customizable at no additional cost, and have become increasingly popular as consumer and business gifts. Learn more at http://www.tisbest.org

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Jon Siegel
TisBest Philanthropy
(206) 501-3005
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