Compression Athletic Gear Maker TITIN Strengthens Video Efforts With New Multipop Integrated Video Player

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Compression athletic gear maker TITIN has tapped Multipop to use its new integrated video player, which adds engaging content extensions, commerce and social elements to its digital videos.

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"Multipop's new integrated player allows us to educate customers on our product while also providing an excellent platform to drive sales and shares,” said Director of Athlete Integration and Marketing for TITIN Inc. Scott Hakim. “It’s a fantastic tool."

Compression athletic gear maker TITIN has tapped Multipop to use its new integrated video player, which adds engaging content extensions, commerce and social elements to its digital videos.

The Atlanta-based company is one of the first companies to adopt Multipop’s new patent-pending integrated video player. The new player enables users to utilize Multipop’s technology anywhere the video is embedded, be it from YouTube, Vimeo, or on the client’s own player. In minutes, Multipop enables anyone to create new advertising opportunities, commerce, content extensions, and voting with any video footage without interrupting the viewing experience.

"Multipop's new integrated player allows us to educate customers on our product while also providing an excellent platform to drive sales and shares,” said Director of Athlete Integration and Marketing for TITIN Inc. Scott Hakim. “It’s a fantastic tool that only seems to get better with time."

The video can be seen at http://titintech.com/?showmultipop=true as well as on Multipop’s site at http://www.GetMultipop.com.

ABOUT MULTIPOP
Multipop is disrupting and evolving the digital video content experience by developing the first truly scalable interactive video platform. The interactive video player can add engaging content extensions, commerce and new advertising opportunities to any video in minutes. Multipop is working with such brands as Kmart, Alice + Olivia, Titan Online Bookstore and the Discovery Network. For more info see http://www.GetMultipop.com.

ABOUT TITIN

TITIN launched in 2010 to develop fitted weighted training gear that helps improve workouts for any discipline. The compression shirts keep weighted hydro-gel inserts tight to the body, eliminating any sway or shifting during even the most rigorous workouts. TITIN products are worn by professional and amateur athletes, weekend warriors, military, police, and exercise enthusiasts worldwide. For more info, please see http://www.TITINTECH.COM.

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Teresa Buyikian
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