Kansas City, MO (PRWEB) July 15, 2014
The second year of the “TIVOL Has Gone to the Dogs” ad campaign will bring visibility – as well as monetary donations – to KC Pet Project.
The ad campaign combines black-and-white images of dogs with colorfully photographed jewelry and timepieces, accompanied by humorous text that includes themes such as “Check out these puppies” and “Think we’re stuffy? Oh, just relax,” among others. In addition, each ad promotes the non-profit animal shelter KC Pet Project.
To further support the ad campaign, as well as the shelter, the executive team at TIVOL designed sterling silver doggie tags that sell for $79. The tags, which feature a single diamond, are branded with the TIVOL logo and can be customized with the pet’s first name and a phone number at no additional charge. With the sale of each tag, $20 is donated to KC Pet Project.
“The first year of this ad campaign was very successful,” said TIVOL Director of Marketing Adam Gebhardt. “We are excited to share this success with KC Pet Project by designating it as our beneficiary. KCPP is an incredible organization that has a proven – and amazing – record of rescuing and caring for more than 8,000 animals per year with limited resources. We are proud to help raise awareness and funds to assist this very deserving group.”
KC Pet Project is the third largest open-admission shelter in the United States to achieve No Kill status, and in 2014 they will care for nearly 10,000 pets. The organization never turns away an animal in need, including those that arrive with severe injuries, are ill or are in need of medical attention.
“We do the most for the greatest number of animals in our community, with the least amount of resources,” said Tori Fugate, manager of marketing and development at KCPP.
Further demonstrating their amazing achievements, on May 3, 2014, the Petco Foundation hosted its 6th Annual Hope Gala in San Diego, where they presented the first-ever Paul Jolly Compassion Award to KC Pet Project for their extraordinary, life-saving work.
"KC Pet Project is so honored and excited about this opportunity to partner with such a wonderful company with a sterling reputation in our community ", said Teresa Johnson, CEO/Executive Director & Chief Lifesaving Officer of KC Pet Project. "Proceeds from the sales of these beautiful dog tags will go toward the medical care of more than 9,000 pets that will come into our shelter this year. When you purchase one for your pet, or yourself, you are helping us save lives in our community."
Established in 1910, TIVOL was founded in downtown Kansas City, MO, by immigrant Charles Tivol. Today, the jewelry store has locations on Kansas City’s Country Club Plaza and within Hawthorne Plaza in Overland Park, KS and remains family owned.
The iconic retailer provides an array of fine jewelry and timepieces to the Kansas City market and beyond, all while providing heroic, uncompromising customer service. TIVOL also enjoys a strong network of renowned designers and jewelry artisans as its partners—many of whom credit the company with helping them establish an industry name and reputation.
About KC Pet Project
The KC Pet Project main shelter location, the Pet Adoption Center in Zona Rosa, as well as the Petco Pet Adoption Center are open seven days a week. To view all of the available pets at the KC Pet Project, visit http://www.kcpetproject.org. For more information or to schedule interviews, on-site remotes, or photos of dogs and cats available for adoption, please contact Tori Fugate, Manager of Marketing and Development, at 816.513.9818.
KC Pet Project is a 501c3, nonprofit charitable organization operating the Kansas City, Missouri Animal Shelter. We care for more than 9,000 animals a year and work collaboratively with Animal Control and other animal welfare organizations to increase the number of homeless pets adopted, and focus on lifesaving programs promoting pet
retention, identification, lost pet reunions and pet ownership education throughout the community. The KC Pet Project is creating a No Kill Kansas City - we're passionate about lifesaving!