New Seminar Being Offered in Digital Marketing and Innovation Strategies to Drive Health Engagement

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The event will take place on February 25 - 26, 2015, at the Doubletree by Hilton at SeaWorld in Orlando, Florida.

Tom Jensen Mercy Health System Lake Geneva Wisconsin

Leverage Digital Marketing and Innovation Strategies to Drive Health Engagement

Tom Jensen Director of marketing, public relations and online media - Mercy Health System, Lake Geneva, Wisconsin

Tom Jensen, director of marketing, public relations and online media at Mercy Health System in Lake Geneva, Wisconsin, will be a co-presenter at the World Congress of Health Care's 7th Annual Health Plan Innovation Through Consumerism Event in Orlando, Florida, on February 25 and 26, 2015.

Jensen will be part of a discussion on ways to adopt digital marketing strategies to better connect with, communicate with, and influence the behavior of consumers.

Highlights of the seminar will include:

  • Create an omni-channel marketing approach with tailored experiences for all devices
  • Leverage analytics and insight to personalize communications and digital experience for consumers
  • Simplify and improve digital interface for brokers, agents, and consumers
  • Utilize messaging and communications to educate consumers on product design and influence consumer purchase decisions
  • Assess successful SEO strategies and the impact they have on profitability and branding

Registration information for this seminar can be found at

Interested participants can utilize Tom Jensen's Speaker Code XEF468 for a seminar registration discount.

Jensen speaks at national, regional and local events on the topics of marketing and online strategies. He is also an instructor and class developer at Southern New Hampshire University.

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R. Jensen
since: 03/2009
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